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HOTELS’ GREAT DIVIDE Owning The Customer Or The Product?

Category: Hotels, Posted:29 Nov 2020 | 12:23 pm

There is a great debate within the Covid-19 hotel space on where things are headed once the vaccine kicks in. Some say consolidation, others point to fragmentation, while the doomsday cults say the hotel industry will never be the same.

To that point, minute by minute, nothing is really the same anyway so cut that nonsense, as it’s a moveable space and life baby, just keeps on flying by.

Making notable news recently is the ACCOR merging of a quarter of their businesses into a billion-dollar move with the Hoxton Group.

What the move signifies is the impact of lifestyle on hotel spaces, and less focus on rooms only. Get the hell out of the box never made more sense, unless you are in lockdown. In that case, thank God or whatever apparition you worship for Netflix.

What the ACCOR move is understanding the legacy of full-service hotels isn’t working like it used to. First, you had the Smartphone that opened up an entire cookie jar beyond the hotel welcome mat and then a pandemic that sealed the deal.

Looking at a lifestyle customer base ACCOR wants to sell products, services, and spaces across a broader platform and understands the breakfast buffet just won’t cut it in 2021 and beyond.

I remain keenly interested in Asia’s hotel management space after seeing resources shredded and closures, as to how the ultimate value paradigm goes for a branded offering once you get past a sign and connect up to distribution.

As for loyalty, keep those cards in the back pocket, as travelers dive for cheap deals. You want loyalty, get a Golden Retriever.

Covid-19 is a once in a lifetime event (said hopefully), but the impact it will have on the hotel industry is a mass evolution whether you like it or not. It’s coming hard, fast and all the rules are about to change.

Other News

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Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
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PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
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Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]