How Many Hotel Brands Are There?
In a world gone brandelicious, more and more consumers are finding the vanilla selection and point of differentiation gray, grayer and grayest.
While emerging Asian hotel brands are creating a name, logo and ostensibly unique segmentation for every conceivable product under the sun, there still looks to be considerable upside.
Consider this – the US has a reported 228 hotel brands at the beck and call of every traveler.
So next time you think about half the worlds population in China and India, imagine just how busy the agency logo factories will be in the coming year ahead.