Iconic Fashion Designer Starts Up Hospitality Brand
One of fashion’s most famous names Karl Lagerfeld is launching his own ‘namesake” hotel brand.
Aptly named Karl Lagerfeld Hotels & Resorts, one of the groups prime development targets is Asia.
Under a licensing arrangement between Lagerfeld and Brandmark Collective B. V., Tony Kurz is leading the offering as Chief Executive Officer.
Amongst the other fashion brands in the hotel market, Bulgari, Armani, Versace and Ralph Lauren are just a sampling of what’s on offer.