IHG Launches New Brand For Chinese Market
Global chain InterContinental have launched a new China specific brand Hualuxe.
Aimed at the domestic mainland market the upscale offering is initially targeting first, second and third tier destinatons.
A brand cornerstone is a strong emphasis on traditional Chinese values and customs.
As Phuket continues to see strong growth in the rising demographic it will be interesting to see how resort prodcuts evolve for the new market.