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IHG Launches New Brand For Chinese Market

Category: Hotels, Posted:20 Mar 2012 | 08:51 am

Global chain InterContinental have launched a new China specific brand Hualuxe.
Aimed at the domestic mainland market the upscale offering is initially targeting first, second and third tier destinatons.
A brand cornerstone is a strong emphasis on traditional Chinese values and customs.
As Phuket continues to see strong growth in the rising demographic it will be interesting to see how resort prodcuts evolve for the new market.

Other News

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Minor Signs Phuket Resort, First NH Branded Hotel In Asia

Category: Hotels, Posted:15 Nov 2022 | 08:10 am Makings news in Phuket is the signing by Minor Hotels of their first NH-branded property in Asia. The 270-room Boat Lagoon Resort will be converted and reopened in early 2023. NH is part of Minor Hotels and has over 330 properties in Europe and the US. Under Minor, the Anantara brand has been expanding in […]
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Thailand Tourism Forum (TTF) 2023 Registration Opens

Category: Hotels|Tourism, Posted:13 Nov 2022 | 16:38 pm The 12th edition of the Thailand Tourism Forum 2023, organized by C9 Hotelworks has opened registration. Set for 16 January 2023 at the Conrad Bangkok the event is the largest annual hospitality gathering in the country. With an impressive set of speakers and quality content, TTF is a  live, in-person (no virtual option), ‘must-attend’  industry […]
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AWC Set to Snap Up Westin Siray Bay Resort Phuket

Category: Hotels, Posted:11 Nov 2022 | 08:06 am Thailand’s growing hospitality conglomerate AWC (Asset World Corporation) has made public plans to acquire the 257-key Westin Siray Bay Resort and Spa Phuket. It is also acquiring the Grand Mercure Windsor Bangkok which has 459-rooms The AWC Phuket portfolio already includes the Phuket Marriott Resort and Spa Nai Yang Beach and Courtyard by Marriott Phuket […]
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