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IHG Launches New Brand For Chinese Market

Category: Hotels, Posted:20 Mar 2012 | 08:51 am

Global chain InterContinental have launched a new China specific brand Hualuxe.
Aimed at the domestic mainland market the upscale offering is initially targeting first, second and third tier destinatons.
A brand cornerstone is a strong emphasis on traditional Chinese values and customs.
As Phuket continues to see strong growth in the rising demographic it will be interesting to see how resort prodcuts evolve for the new market.

Other News

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Thailand’s Sandbox Is Not A Quarantine

Category: Tourism, Posted:12 Jun 2021 | 10:45 am As we are 19 days away from Thailand’s Sandbox tourism reopening in Phuket, there continues to be a misunderstanding of the overall rules and the term quarantine is incorrectly used. Quarantine by definition is isolation, whereby Sandbox travelers will be able to move throughout their hotel, visit beaches, restaurants, shops etc. Remember Phuket is about […]
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C9 Hotelworks Releases New Krabi Report

Category: Hotels, Posted:07 Jun 2021 | 06:00 am Comparing major Southern Thai resort destinations, Krabi is one that historically balances well between the international and domestic markets. In the new Krabi Hotel Market Update from C9 Hotelworks, we take a look back at pre-Covid trading to examine from what point hoteliers hope tourism will upcycle towards recovery and what will the trends be. […]
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SHA Plus Program In Focus

Category: Hotels, Posted:06 Jun 2021 | 13:17 pm A key part of the upcoming Phuket Sandbox reopening process is the requirement for incoming international travelers to stay in an SHA Plus hotel for 14 days, or shorter if only visiting the island. Those who want to travel onward to other destinations in Thailand can proceed after a 14-day period. As travelers are scrambling […]