India. No One Said It Would Be Easy
As nearly every international hotel chain can tell you developing a business model in India is no easy feat.
A stunning bureaucracy, protectionist government and all sort of timing delays make one of the world's hardest places to do business.
The latest foray that has ridden off the rails is AirAsia's venture to operate a low-cost airline.
Gaining widespread media attention has been the government regulators calling on a antiquated 1937 guideline that requires public feedback for new operators.
AirAsia, whose launch has been setback but the group, which has tied up with influential conglomerate Tata, remain optimistic for now.