Jumeirah Brings Back Second Brand
Luxury hotel chain Jumeirah are re-launching a second brand Venu.
Originally rolled out back in 2010 to little fanfare, the brand has now returned using contemporary lifestyle as it's monikers.
The first Venu will be in Dubai's Bluewaters island.
Aside from brandspeak, clearly Jumeriah see the opportunity in the more contemporary design-oriented space say of W (Starwood), Andaz (Hyatt) and Edition (Marriott).