TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Koh Samui Hotel Supply Hits 16,069 Rooms

Category: Hotels, Posted:08 Apr 2010 | 06:00 am

The resort island of Koh Samui is experiencing growing pains as hotel supply hits 16,069 rooms according to the Samui Hotel Market Update, an extensive research project into the market undertaken by leading Thailand consulting firm C9 Hotelworks.
Citing the prevailing challenge for the destination was a distinct lack of direct international flights, as domestic flight traffic represented 91% of all air traffic to the island during 2009.

<link>http://c9hotelworks.com/downloads/Samui-2009-Hotel-Market-Update-April 2010.pdf*Read Samui Hotel Market Update 2009 Report</link>

"The resonating lack of international airlift is stalling the island's move into a mainstream tourism destination." However, 541 internationally branded rooms opening in the next 15 months is poised to have a positive impact and could move the industry up the value chain."
The report highlights performance metrics due to price discounting, which impacted rates through a 19% decrease in 2009 compared to 2008. A domino effect saw occupancy decline by 5% and RevPAR down 20%.
During the first six months of 2009, overall arrivals to Koh Samui slumped 23%, attributed mainly to political concerns. A strong second half upswing in occupancy fell short of clawing back the shortfall. Emerging growth markets were Eastern Europe, Malaysia, Indonesia, India and the Middle East.

"Discounting on the heels of a dynamic shift to a greater reliance on short-haul Asian based visitors is creating volatile trading market conditions. The short-term outlook for market absorption of new hotels could see supply outpace demand.
Despite challenges during the current infrastructure catch up period, an imposed transformation led by significant resorts such as the new W Retreat provide an upbeat longer term outlook."

Other News

Read more

Minor Signs Phuket Resort, First NH Branded Hotel In Asia

Category: Hotels, Posted:15 Nov 2022 | 08:10 am Makings news in Phuket is the signing by Minor Hotels of their first NH-branded property in Asia. The 270-room Boat Lagoon Resort has been converted and is now operated by NH. NH is part of Minor Hotels and has over 330 properties in Europe and the US. Under Minor, the Anantara brand has been expanding […]
Read more

Thailand Tourism Forum (TTF) 2023 Registration Opens

Category: Hotels|Tourism, Posted:13 Nov 2022 | 16:38 pm The 12th edition of the Thailand Tourism Forum 2023, organized by C9 Hotelworks has opened registration. Set for 16 January 2023 at the Conrad Bangkok the event is the largest annual hospitality gathering in the country. With an impressive set of speakers and quality content, TTF is a  live, in-person (no virtual option), ‘must-attend’  industry […]
Read more

AWC Set to Snap Up Westin Siray Bay Resort Phuket

Category: Hotels, Posted:11 Nov 2022 | 08:06 am Thailand’s growing hospitality conglomerate AWC (Asset World Corporation) has made public plans to acquire the 257-key Westin Siray Bay Resort and Spa Phuket. It is also acquiring the Grand Mercure Windsor Bangkok which has 459-rooms The AWC Phuket portfolio already includes the Phuket Marriott Resort and Spa Nai Yang Beach and Courtyard by Marriott Phuket […]
SiaJai logo

Thailand's Leading Homecare Marketplace