TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Koh Samui Hotel Supply Hits 16,069 Rooms

Category: Hotels, Posted:08 Apr 2010 | 06:00 am

The resort island of Koh Samui is experiencing growing pains as hotel supply hits 16,069 rooms according to the Samui Hotel Market Update, an extensive research project into the market undertaken by leading Thailand consulting firm C9 Hotelworks.
Citing the prevailing challenge for the destination was a distinct lack of direct international flights, as domestic flight traffic represented 91% of all air traffic to the island during 2009.

<link>http://c9hotelworks.com/downloads/Samui-2009-Hotel-Market-Update-April 2010.pdf*Read Samui Hotel Market Update 2009 Report</link>

"The resonating lack of international airlift is stalling the island's move into a mainstream tourism destination." However, 541 internationally branded rooms opening in the next 15 months is poised to have a positive impact and could move the industry up the value chain."
The report highlights performance metrics due to price discounting, which impacted rates through a 19% decrease in 2009 compared to 2008. A domino effect saw occupancy decline by 5% and RevPAR down 20%.
During the first six months of 2009, overall arrivals to Koh Samui slumped 23%, attributed mainly to political concerns. A strong second half upswing in occupancy fell short of clawing back the shortfall. Emerging growth markets were Eastern Europe, Malaysia, Indonesia, India and the Middle East.

"Discounting on the heels of a dynamic shift to a greater reliance on short-haul Asian based visitors is creating volatile trading market conditions. The short-term outlook for market absorption of new hotels could see supply outpace demand.
Despite challenges during the current infrastructure catch up period, an imposed transformation led by significant resorts such as the new W Retreat provide an upbeat longer term outlook."

Other News

Read more

Phuket’s Massive Bangtao Property Surge Set to Reset Destination

Category: Hotels|Real estate|Tourism, Posted:05 Nov 2023 | 11:08 am Phuket’s once-quiet beachside west coast community of Bangtao is experiencing an unparalleled surge in real estate development. According to new research from C9 Hotelworks, there are currently 7,842 condominium units (click to see upcoming project map). Added to the supply influx are just over 2,400 upscale and luxury homes, which equate to a pipeline of […]
Read more

New C9 Hotelworks Research Report on Hakuba, Japan Tourism and Property Market

Category: Real estate|Tourism, Posted:02 Nov 2023 | 15:19 pm C9 Hotelworks has released an exciting new market research report Habuba Tourism and Property Market Review. Hakuba, renowned for being part of the 1998 Nagano Winter Olympics, has evolved from a seasonal Australian-focused skiing destination into a year-round getaway.   It is located within a three-hour drive from Tokyo. The valley has witnessed increasing development, attracting […]
Read more

Tourism recovery and branded residences top C9 Hotelworks new Niseko market report

Category: Hotels|Tourism, Posted:31 Oct 2023 | 11:29 am C9 Hotelworks new Niseko Tourism and Property Review has just been released and shows a flight to brands. The report highlights that 74% of pipeline projects are branded. In the wake of Niseko’s official border reopening in October 2022, the area has witnessed a substantial influx of visitors, reaching 2.6 million in YTD2023. This represents […]
SiaJai logo

Thailand's Leading Homecare Marketplace