Kuala Lumpur Hotel and Branded Residences Report
C9 Hotelworks and Horwath HTL have released a new report on the vibrant Kuala Lumpur Malaysia hotel and branded residence sectors.
Speaking about KL’s hotel residence market, C9’s Bill Barnett said “In the post-Global Financial Crisis period, demand for high- end residential in Kuala Lumpur has increased. One major catalyst for the growth has been large Malaysian property developers tapping into mixed-use hotel, branded residences and retail or other use offerings in the developments. The mixed-use approach has been triggered by financial necessity to rationalize high CBD land prices. It is expected this approach to appreciating underlying land costs will continue.
Hotel branding provides a point of differentiation and a basis for price premiums. In Kuala Lumpur, the branded residences have attracted a healthy mix of international and domestic high-end buyers. To maximize pricing, panoramic views of the Petronas Twin Towers and the KL Tower have become significant selling points for unit aspects. The units with those preferred views are in high demand and lead the trend in sales pace. In high-rise pricing structures, price differentials on premium views or high floors typically range from 3 to 25% per unit.
The city’s luxury property sector finds strength from the increasing number of high net worth individuals from Malaysia but has seen rising demand from international markets such as Singapore, Hong Kong, and the Middle East (mainly Saudi Arabia and Qatar). Regional buyers from Taiwan and Japan are also an emerging source market. For the domestic sector, a high number of buyers are from Sabah and Sarawak. Such buyers tend to focus on investment in terms of both capital appreciation and rental yields. However, there remains a core upscale market segment of buyers who simply prefer large-scale units for their own residences.
Since 2013, a new wave of hotel branded/managed projects has entered into the market. However, since early this year there has been a defined market cooling off brought on by Malaysia’s economic stress related to lower oil prices, weakening currency and political events which have disrupted the broader real estate sector including luxury properties. “
To download the report click on the link below: