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LATEST MARKETSPEAK Urban Lingo's Third Place

Category: Hotels, Posted:25 Dec 2009 | 09:39 am

Our quest for hotels 2.0 buzzword bingo marketspeak had us looking at an article recently on the 'Hotels' webite has brought us to 'Third Place.' This somehow equates to the urban Starbucks model of socialization which brings people into public areas to work, create, meet, and conduct business all in an informal setting. I found an interesting article online titled 'Libraries with Latte РThe New Third Place which talkes about the evolution of caf̩ society and credits the term to urban sociologist Ray Oldenberg who wrote the 1999 book 'A Great Good Place.'
Lifestyle and boutique hotel brands have quickly latched onto the concept living rooms, great rooms, dens and a plethora of market speak. Actually it's been the iconic Apple brands who have created a sensation with their interactive concept stores which have tapped in the cultural shift. So in a nutshell is this the death of the lobby or just an extreme makeover? Well for now the jury is still out on that one.

Other News

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Sandbox Vaccine. Young Turks. Hotel PR Tips

Category: Tourism, Posted:10 May 2021 | 06:00 am Hey Monday. Late last week word was that the Phuket Sandbox remains on course, despite the current outbreak. Time will of course tell, as island hotels are reeling in what is nearly a travel lockdown to Phuket. With hotel occupancies in single digits and restaurants unable to serve alcohol, business levels are hitting pandemic lows. […]
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Who’s Caesar And Phuket’s Fastest Growing Hotel Group

Category: Tourism, Posted:04 May 2021 | 06:00 am Welcome to the latest Thai Road Trip episodes from C9 Hotelworks and Delivering Asia Communications. Listen to the Executive Director of Jee Teng Hospitality talk shop and what’s next. We also get out the kitchen and into the dining room handcrafted tableside food service. Check these two now – Inside Story. A Phuket Hotel Group […]
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Sandstorm In the Sandbox

Category: Tourism, Posted:03 May 2021 | 09:39 am All eyes this week locally are on the fate of the Phuket Sandbox which remains a work in progress. The second round of local vaccinations were planned to start this week but given Thailand’s third wave it’s unclear whether the process can move on the expected timeline due to vaccinations being deployed elsewhere in needed […]