TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Live From Real Estate Brand Land

Category: Real estate, Posted:18 Feb 2013 | 06:00 am

I'm back on the bus, the Airbus that is headed from Singapore to Manila.
Paging through the inflight magazine, flashy advertisements for a new condo project Azure which is adorned with their celebrity designer Paris Hilton? The tagline reads "life's a beach".
Next page is a silhouette of a real designer Philippe Starck and the Acqua development which apparently is done by the firm Yoo, but a tagline says "inspired by Stark." No idea who did the actual designing on this brand on brand overlay.
We live in the age of celebrity skin and you cant really fault real estate projects that are just trying to get a leg up. Tune into the montage of celebrity cooking shows, reality television and anything with a brand affiliation is trumpeted.
As we all know, this age, as in all others that have come before will also pass. And we will once again be relegated to the age of architects without their own media empire and perhaps a simpler world where excellence, creativity and professionalism rises above marketing.
Or maybe not? Who know, but I'd certainly take a Starck condo any day over a day at the beach with Paris.

Other News

Read more

Thai Domestic Tourism Subsidy Returns

Category: Hotels|Tourism, Posted:29 Jan 2023 | 15:24 pm Thailand’s “We Travel Together” domestic tourism economic stimulus subsidy will return for a 5th time from February to August 2023. The government has agreed to a THB3.95 billion budget and will cover 40% of hotel room rates but not exceed THB3,000. Only Thais are eligible, with a maximum of 5 nights. They will also receive […]
Read more

Thaiger Cage Hospitality Digital Pitch Event To Debut at Thailand Tourism Forum 2023

Category: Hotels|Tourism, Posted:26 Dec 2022 | 13:48 pm Leading Thai digital media outlet The Thaiger is launching a new start-up technology pitch event ‘The Thaiger Cage’ on 16th January 2023 at the Conrad Bangkok. It is a special prequel to the Thailand Tourism Forum (TTF) 2023, now in its twelfth year and widely considered to be the country’s leading annual hospitality event The […]
Read more

Could Thailand’s Southeast Coastal Gem Khanom Be The Next Koh Samui?

Category: Real estate|Tourism, Posted:23 Dec 2022 | 12:26 pm The search for the next big resort destination in Thailand is an absolutely big ask. An expansive country with 77 provinces and an amazing array of diverse geographical locations, Instagram-worthy aspects, and distinctly different nuances. Out of this brazen travel chaos, the endearing term ‘same same, but different’ was born and remains highly relevant. Yet, […]
SiaJai logo

Thailand's Leading Homecare Marketplace