TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Live From Real Estate Brand Land

Category: Real estate, Posted:18 Feb 2013 | 06:00 am

I'm back on the bus, the Airbus that is headed from Singapore to Manila.
Paging through the inflight magazine, flashy advertisements for a new condo project Azure which is adorned with their celebrity designer Paris Hilton? The tagline reads "life's a beach".
Next page is a silhouette of a real designer Philippe Starck and the Acqua development which apparently is done by the firm Yoo, but a tagline says "inspired by Stark." No idea who did the actual designing on this brand on brand overlay.
We live in the age of celebrity skin and you cant really fault real estate projects that are just trying to get a leg up. Tune into the montage of celebrity cooking shows, reality television and anything with a brand affiliation is trumpeted.
As we all know, this age, as in all others that have come before will also pass. And we will once again be relegated to the age of architects without their own media empire and perhaps a simpler world where excellence, creativity and professionalism rises above marketing.
Or maybe not? Who know, but I'd certainly take a Starck condo any day over a day at the beach with Paris.

Other News

Read more

It’s A Tuesday, What’s Up in Thailand

Category: Tourism, Posted:03 Aug 2021 | 10:49 am As the Thailand red zone closures mount, and domestic travel remains challenged, we take a few minutes to bring you some of our new feature videos. August looks to be challenging but vaccinations are continuing and there is light at the end of the tunnel, for now to our readers we say – keep the […]
Read more

Why Is The Phuket Sandbox Important?

Category: Tourism, Posted:02 Aug 2021 | 10:27 am As Bangkok grapples with rising numbers of Covid infections, leading tourism voice KP Ho, Executive Chairman of Banyan Tree Group, has told European envoys, airlines, senior officials and business leaders, that for Phuket Sandbox to succeed it is imperative for Phuket to be given “green” destination status. Speaking at the Phuket Sandbox Summit held at […]
Read more

Direct International Flight For Koh Samui Coming

Category: Tourism, Posted:27 Jul 2021 | 11:29 am Koh Samui is set for the resumption of international flights from Singapore on the 1st of August. Under the Samui Plus program and expecting increased demand, Bangkok Airways is taking this first step for the direct overseas service. The initial stage is three flights a week on Monday, Thursday and Sunday. Meanwhile in the Phuket […]