TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Luang Prabang Hotel Market Update By C9 Hotelworks

Category: Hotels, Posted:07 Jun 2011 | 06:00 am

One of Southeast Asia's most charming cultural heritage destinations Luang Prabang is fast approaching a tipping point.
According to the new Luang Prabang Hotel Market Update <link>http://www.c9hotelworks.com/downloads/Luang-Prabang-2010-Hotel-Market-Update-May-2011.pdf*(download full report here)</link> by hospitality consulting firm C9 Hotelworks, a large scale airport expansion and high-speed railway are leading indicators of imminent change.
A runway expansion capable of handling wide-body aircraft will open in 2013, and the following year a high-speed railway link to China will become operational.
Key research data showed 2010's year on year growth in airport passenger arrivals of 14% which tallied in at 77,978. Growth in average room rates and RevPAR compensated for a slight dip in market wide occupancy.
A slowdown in tourist arrivals was driven by two important source markets Thailand and the UK which declined 43% and 16% respectively. Political events and currency deprecation accounted for the trend.
Recent developments on the ground include the opening of a 18-hole golf course by a Korean joint venture company which includes more phases for a 250 room hotel and 100 upscale villas.

The existing hotel supply of 44 hotels will increase 16% by 2012. Two new branded properties from the Anantara portfolio highlight the pipeline.

As to the impact on what has largely been a sustained low impact tourism footprint during the last decade. A short term identity crises looks inevitable as one chapter closes and another is set to begin.
Unfortunately the next development cycle looks set to focus on growth for growth's sake, which is at odds with the destination's unique DNA.
Airlift and rail access improvements will see the emergence of new opportunities for a wider range of hotel products due to a overall upward progression. We expect to see a new mid-scale hotel tier emerge as the broader market edges towards more reliance on volume.

Other News

Read more

Thaiger Cage Hospitality Digital Pitch Event To Debut at Thailand Tourism Forum 2023

Category: Hotels|Tourism, Posted:26 Dec 2022 | 13:48 pm Leading Thai digital media outlet The Thaiger is launching a new start-up technology pitch event ‘The Thaiger Cage’ on 16th January 2023 at the Conrad Bangkok. It is a special prequel to the Thailand Tourism Forum (TTF) 2023, now in its twelfth year and widely considered to be the country’s leading annual hospitality event The […]
Read more

Could Thailand’s Southeast Coastal Gem Khanom Be The Next Koh Samui?

Category: Real estate|Tourism, Posted:23 Dec 2022 | 12:26 pm The search for the next big resort destination in Thailand is an absolutely big ask. An expansive country with 77 provinces and an amazing array of diverse geographical locations, Instagram-worthy aspects, and distinctly different nuances. Out of this brazen travel chaos, the endearing term ‘same same, but different’ was born and remains highly relevant. Yet, […]
Read more

Digital Homecare Platform SAIJAI Unveils “Hospitality Staffing” Solution as Hotels Grapples with Manpower Crisis

Category: Hotels, Posted:21 Dec 2022 | 12:21 pm The pandemic changed everything. It has been an accelerator but also a major change-maker for Thai service workers retrenched or “paused” during the three-years Covid crippled Thailand’s hospitality industry. Many who left the sector are now in great demand to return but there is a reluctance to do so on as the sector has simply […]
SiaJai logo

Thailand's Leading Homecare Marketplace