Maldives Tourism Being Rebranded By Thai Guru Keen
Leading tourism destination the Maldives have engaged hospitality focused branding firm Keen for a new global repositioning exercise.
Located in Bangkok and led by David Keen the mandate will see a roll out of a new tagline, logo and international campaign for 2011.
While an extensive search for a firm the handle the exercise was underwent, the Thai companies extensive hospitality and tourism portfolio won them the job.
As Amazing Thailand continues to be recycled by the TAT , lets check out next year's Maldives initiative. Clearly the tourism dependant nation is not satisfied that a status quo global approach will place them at the top of travelers bucket lists.