TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Marriott Launches Autograph Brand Targeting Independent Hotels

Category: Hotels, Posted:17 Nov 2009 | 09:29 am

Much is being written about the shift in consumer taste away from the vanilla cookie cutter approach of institutional hotels and into independent properties which offer local flavor, more personality and diversity. Here in Phuket properties such as Twin Palm's, Cape Sienna, Phuket Pavilions and Sri Panwa are just a few operating rather successfully in this space.
One of the world's hospitality leaders Marriott International has acknowledged this trend and in a move to capture growth in the upturn has launched the Autograph Collection which is targeting independent upscale and luxury hotels. Plans call for an initial 25 properties by the end of next year to be operating under the flag.
Key for hotel owners is the access to Marriott's leading Rewards Program and considerable global sales and marketing systems; though the consumer demographic will be considerably different from travelers to the company's signature brands such as JW Marriott, Ritz-Carlton and Renaissance.
In the past Starwood attempted rather unsuccessfully a critical mass of hotels under it Luxury Collection; though times have changed dramatically and in the age of the long tail and customization the independent hotel has been given a boost in travelers preference.

Other News

Read more

Sandbox Vaccine. Young Turks. Hotel PR Tips

Category: Tourism, Posted:10 May 2021 | 06:00 am Hey Monday. Late last week word was that the Phuket Sandbox remains on course, despite the current outbreak. Time will of course tell, as island hotels are reeling in what is nearly a travel lockdown to Phuket. With hotel occupancies in single digits and restaurants unable to serve alcohol, business levels are hitting pandemic lows. […]
Read more

Who’s Caesar And Phuket’s Fastest Growing Hotel Group

Category: Tourism, Posted:04 May 2021 | 06:00 am Welcome to the latest Thai Road Trip episodes from C9 Hotelworks and Delivering Asia Communications. Listen to the Executive Director of Jee Teng Hospitality talk shop and what’s next. We also get out the kitchen and into the dining room handcrafted tableside food service. Check these two now – Inside Story. A Phuket Hotel Group […]
Read more

Sandstorm In the Sandbox

Category: Tourism, Posted:03 May 2021 | 09:39 am All eyes this week locally are on the fate of the Phuket Sandbox which remains a work in progress. The second round of local vaccinations were planned to start this week but given Thailand’s third wave it’s unclear whether the process can move on the expected timeline due to vaccinations being deployed elsewhere in needed […]