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Modena Brand Rollout In Bangkok

Author: Bill Barnett. Category: Hotels. Posted: 13th Nov 2015

Singapore lodging group Frasers Hospitality are launching a new brand in Thailand, Modena.

The initial offering is in Bangkok where a 239-unit Modena by Fraser will open next year.

Product positioning is in the affordable upper midscale segment.

Fraser’s brand portfolio includes Capri by Fraser and the twin Malmaison and Hotel Du Vin offerings.

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