TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

NAME-ORAMA Is Cheap the New Chic On the Block?

Category: Hotels, Posted:21 Dec 2009 | 06:44 am

Frankly speaking the entire low cost airline (LCC) and now limited service hotel craze has got me a bit on edge; kind of like having five double espressos and a barista who looks to be reaching for the nearest stun gun.
In the beginning it was economy, then budget and of course limited service. For the uninformed the latter in the wacky hotel biz means 'no restaurant.'
Looking at the alternatives of course we have cheap or even better the omnibus cheapo, for you Spanish speaking hombre's that's el cheapo for you guys. Low, low cost, reduced, sale, slashed, reasonable, bargain, inexpensive and a host of others.
Add in that age old ad tricky of a modifier and of course its super, mega, big, bigger biggest (i.e. all three versions of Elvis that is), colossal, jumbo, whopping, large, extra large XXL, and of course for computer geeks there is giga, or tera.
I had a strange debacle the other day on this with the Thai launch of Tune Hotel.com which is billed as limited service. Now Holiday Inn Express carries the same tag but they have 20-22 square meters and a TV as does an IBIS, Tune has 12 square meters and no TV, as well as paying for everything. Unlike a girlfriend experience it's more like the ultimate ho…(or more seasonally ho ho ho).
Actually I love the model, and fly low cost carriers often, stay in limited service hotels and have nothing but esteem for AirAsia as a brand. In the David vs. Goliath scenario my credo is BA no way and Tune is going to shake things up the staid way of doing things like a barrel of moneys on speed.
But what do we call it? Unfortunately it appears to be the ubiquitous up to us, though for me its budget…which is a nice way of say cheap. But again there are lots of opinions out there and indeed by those vaunted of American hotel standards I am absolutely incorrect. For the consumer though who needs a place holder the shortest and easiest niche always works….
Be it limited service, cheap, budget or low cost, it's going to a weird strange ride from here on in. Buckle up for lift off.

Other News

Read more

Eat, Pray, Sleep Bali-Style. How I Escaped the Box

Category: Hotels, Posted:28 Nov 2022 | 14:20 pm It’s been nearly thirty years since luxury hospitality innovator KP Ho and Banyan Tree took hotel guests out of the box and into their own private villa with a swimming pool in Phuket Thailand. At the time, the idea was radical, captivating, and edged over the boundary of hospitality norms. Fast forward to 2022 and […]
Read more

Patong Hotel Affiliates With IHG’s Vignette Collection

Category: Hotels, Posted:16 Nov 2022 | 08:46 am Phuket’s hotel sector is seeing a renewed push in brand affiliations. The latest is Patong’s Dinso Resort’s tie-up with IHG’s (InterContinental Hotels Group) Vignette Collection. Dinso features 148-rooms and 28 themed pool villas. Branding to Vignette will come into effect by mid-2023.
Read more

Minor Signs Phuket Resort, First NH Branded Hotel In Asia

Category: Hotels, Posted:15 Nov 2022 | 08:10 am Makings news in Phuket is the signing by Minor Hotels of their first NH-branded property in Asia. The 270-room Boat Lagoon Resort has been converted and is now operated by NH. NH is part of Minor Hotels and has over 330 properties in Europe and the US. Under Minor, the Anantara brand has been expanding […]
SiaJai logo

Thailand's Leading Homecare Marketplace