TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Name Game Help Sell Phuket's Best Developments

Category: Real estate, Posted:28 Mar 2009 | 07:54 am

Talking to Scott Gorsuch Managing Director of Leisure Design Group who's worked on star studded The Yamu and Phuket Pavilions the subject of what's in a name came up?

What is in a name, with all the developments springing up all over the island in the past few years, Phuket has a panoply of perplexing appellations, monikers and sobriquets, all designed to entice, impress and ultimate sell us a place to say for one night or forever.
Does the name help the sale?

"Potentially a lot. I continue to be amazed at how little thought many project owners put into the few words that will ultimately form their brand identity. "
What do you mean?

"A successful project name should have 3 qualities: It must be memorable. It should differentiate the product from other similar or competing development. And finally it should impart a tone that is consistent with the desired brand attributes."
Any practical suggestions for developers on the island?

"Sure. Avoid anything endning in ava, ana, or ata. Or ara, sara, dara, or tara because no one will be able to tell the difference between your project and the 30 others on the island that sound exactly the same. I would avoid naming your development after any Thai fruits, Thai flowers, Thai spices, or Thai trees because it's been done to death. I'd avoid names like lakeview, hillview, woodlawn as they sound like nursing homes. Finally nothing with tranquility unless you are selling cemetery plots."
Okay, what's your personal Top 5 Great Names in Phuket?

"Twin Palms, Indigo Pearl, Oxygen, Bluepoint and Coolwater"

Other News

Read more

PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
Read more

Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]
Read more

Two Neil’s For Six Senses

Category: Hotels, Posted:03 Oct 2021 | 17:35 pm Veteran Asia-Pacific hotelier Neil Palmer has been named Chief Operating Officer of Six Senses Hotels Resorts Spas. Palmer is best known as a stalwart executive at Starwood Hotels & Resorts. Meanwhile, Neil Jacobs continues in his role as Chief Executive Officer. Former Six Senses COO Guy Heywood has moved to boutique chain Habitas Hotels.