C9 Hotelworks Logo Hospitality Consumlting

New Airline Thai Smiles Goes Airborne In July

Author: Bill Barnett. Category: Tourism. Posted: 8th May 2012

map location

Thai Airways International new under carrier Thai Smile will take to the air on the Bangkok to Macau route starting July 7th.

I'm having a hard time understanding if the airline is a budget carrier, low-cost or lower-cost. According to most of the press from Thai, the concept is midscale, sandwiching in between budget and full service.

Perhaps its midscale. For low-cost segment, they have the same issue as hotels, be it limited service, budget or economy. Clearly the marketing people don't like the word cheap.

After receiving a direct email from Thai Smile on introductory fares, next came one from Thai AirAsia who also service the route and it looks like it's game on over pricing.

Will the upstart airline be able to compete in a price war?

Macau remains a high demand destination from Thailand and certainly the gaming element is driving the numbers. One has to wonder why the Thai government continues to be muted over introducing controlled gambling to the country, given the flourishing Asian neighborhood that continues to attract locals overseas?

Talk to C9 today and fınd out how we can help you.

Telephone: +66 (0)76 325 345/6| Email:

Skype: C9Hotelworks, or go to our contact page.

Latest Book Releases from C9 Hotelworks' Bill Barnett

C9 Hotelworks Founder and Managing Director Bill Barnett is a noted columnist, author and leading authority on travel trend, hotels and property.

View all the books from C9

Contact Us

Telephone: +66 (0)76 325 345/6
Email:
Go to our contact page.