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NEW BRAND Amari's Colours & Rhythms Campaign Targets Midscale

Category: Hotels, Posted:22 Dec 2009 | 07:28 am

Back of Amari's newfound strategic expansion and growth ambitions the group will launch a new 3 star brand back of it's Colours & Rhythms campaign in Q1 of next year. While the core existing properties are positioned in the 4 star tier, the new rollout is targeting mass emerging markets including China and India. The naming of the brand is expected to be announced at the launch.
Combining a core asset based of owned properties the group has geared up its management team to expand though a combination of investment and outside contracts. For now all of Asia Pacific is in the pipeline's radar so look forward to a Thai brand export now looking to grow abroad.

Other News

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Patong Hotel Affiliates With IHG’s Vignette Collection

Category: Hotels, Posted:16 Nov 2022 | 08:46 am Phuket’s hotel sector is seeing a renewed push in brand affiliations. The latest is Patong’s Dinso Resort’s tie-up with IHG’s (InterContinental Hotels Group) Vignette Collection. Dinso features 148-rooms and 28 themed pool villas. Branding to Vignette will come into effect by mid-2023.
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Minor Signs Phuket Resort, First NH Branded Hotel In Asia

Category: Hotels, Posted:15 Nov 2022 | 08:10 am Makings news in Phuket is the signing by Minor Hotels of their first NH-branded property in Asia. The 270-room Boat Lagoon Resort has been converted and is now operated by NH. NH is part of Minor Hotels and has over 330 properties in Europe and the US. Under Minor, the Anantara brand has been expanding […]
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Thailand Tourism Forum (TTF) 2023 Registration Opens

Category: Hotels|Tourism, Posted:13 Nov 2022 | 16:38 pm The 12th edition of the Thailand Tourism Forum 2023, organized by C9 Hotelworks has opened registration. Set for 16 January 2023 at the Conrad Bangkok the event is the largest annual hospitality gathering in the country. With an impressive set of speakers and quality content, TTF is a  live, in-person (no virtual option), ‘must-attend’  industry […]
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