NEW BRAND Amari's Colours & Rhythms Campaign Targets Midscale
Back of Amari's newfound strategic expansion and growth ambitions the group will launch a new 3 star brand back of it's Colours & Rhythms campaign in Q1 of next year. While the core existing properties are positioned in the 4 star tier, the new rollout is targeting mass emerging markets including China and India. The naming of the brand is expected to be announced at the launch.
Combining a core asset based of owned properties the group has geared up its management team to expand though a combination of investment and outside contracts. For now all of Asia Pacific is in the pipeline's radar so look forward to a Thai brand export now looking to grow abroad.