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NEW BRAND Amari's Colours & Rhythms Campaign Targets Midscale

Category: Hotels, Posted:22 Dec 2009 | 07:28 am

Back of Amari's newfound strategic expansion and growth ambitions the group will launch a new 3 star brand back of it's Colours & Rhythms campaign in Q1 of next year. While the core existing properties are positioned in the 4 star tier, the new rollout is targeting mass emerging markets including China and India. The naming of the brand is expected to be announced at the launch.
Combining a core asset based of owned properties the group has geared up its management team to expand though a combination of investment and outside contracts. For now all of Asia Pacific is in the pipeline's radar so look forward to a Thai brand export now looking to grow abroad.

Other News

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C9 Hotelworks Releases Mid-Year Phuket Hotel Market 2023

Category: Hotels|Tourism, Posted:10 Sep 2023 | 15:42 pm In the first half of 2023, Phuket experienced a resurgence, signaling a promising path toward recovery. International and domestic flights both saw significant increases, accounting for 75% of the total flights in 2022. Airlines and travelers alike are eager to reengage with Phuket’s offerings. In terms of passenger arrivals, the first half of 2023 displayed […]
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The Green Minute – PHIST 2023

Category: Hotels, Posted:10 Sep 2023 | 14:11 pm For those of you who missed PHIST 2023 and those of you who did attend, please find a selection of video short Green Minutes from the event. Sustainability has to be a priority for the hotel and travel sectors and hopefully the ideas and messages here, give you your own inspiration to go green. PHIST […]
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TG’s Big Birds Set To Fly Phuket Bangkok Route Again

Category: Tourism, Posted:08 Sep 2023 | 16:14 pm One good indication of Phuket’s return to tourism recovery is airlift growth. Making news this week is Thai Airways International’s reported resumption of service on the high-traffic Phuket Bangkok route. The airline will start a once-daily right on 1st October 2023. Thai Smile (WE) will still operate other flights til the end of November when […]
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