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New Brand For Banyan Tree?

Category: Hotels, Posted:27 Dec 2012 | 06:00 am

With a core offering of Banyan Tree and next Angsana, KP Ho is about to launch a third brand.
There is much speculation over the offering given its debut will be back of the low-cost residential led hospitality project Laguna Shores in Phuket.
The project is targeting investment and yield based buyer's, hence the need for a management offering.
Within the industry there remain mixed feelings asking if the Banyan brand has already been diminished by Angsana, and what effect a 3rd lower-tier may have on the parent brand?

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