TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

New C9 Hotelworks Khao Lak Report Released

Category: Hotels, Posted:25 May 2016 | 07:50 am

One million arrivals are expected for Khao Lak this year, a huge transformation for the destination, following the dark days following the Asian Tsunami in 2004 according to a new report by C9 Hotelworks.

In the year following the event hotel guest arrivals in Phang Nga Province fell sharply under 300,000 for the entire year, but in a remarkable sustained upswing the number pushed upwards to 962,020 at the end of 2015 and is expected to break the one million mark this year.

View the Khao Lak Hotel Update 2016 report here: http://www.c9hotelworks.com/downloads/khao-Lak-hotel-market-update-2016-05.pdf

Key drivers, according to the report, are rising Chinese and Australian visitors, adding to the European guests that still dominate the market with 80% of arrivals, resulting in a new surge of hotel development. 

Khao Lak’s hotel market has 104 registered accommodation units with 7,822 keys, a number which pales compared to neighbour Phuket, whose total supply is close to 50,000 rooms. But, over the past five years the destination has seen a compounded annual growth rate of 16%, a rising performance not un-noticed by both Thai and foreign hotel developers with 1,213 new rooms coming into the supply pipeline. 



The upward cycle in tourism is highlighted by the planned return of Bill Heinecke’s Minor Hotel Group and more international brands coming on stage such as IHG’s Holiday Inn brand. Geographically within Khao Lak we are seeing the push north for the newest and larger resorts with Bangsak in particular seeing a number of large-scale properties.

Snowbirds or winter visitors from European countries especially German-speaking nationalities have traditionally been the legacy market. These were in fact the main drivers of the destination in the period after the Tsunami. However, by 2006 foreign visitors eclipsed domestic demand for the first time and the trend has grown ever since. 



Over the past few years Khao Lak has attached itself to Phuket’s fast rising airlift and China and Australia in particular, with strong arrivals in the traditionally lean summer months, driving the growth and market maturity as it becomes a year-round market as opposed to the disruptive seasonality it used to be known for. Data from C9’s report also points to other key emerging markets such as Japan Korea, Malaysia and Singapore as key catalysts of change. 



Summing up Phang Nga’s push towards the golden one million milestone Khao Lak has been able to attract an increasing number of visitors from nearby Phuket who have destination fatigue and are disconnected by the wide-spread urbanized of the island’s resort atmosphere. Though the destination is firmly connected to the bigger Greater Phuket infrastructure including the soon to open expanded airport, in the long-term Phang Nga will have to develop its own gateway airport in order to control its own tourism destiny.

 

Other News

Read more

PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
Read more

Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]
Read more

Two Neil’s For Six Senses

Category: Hotels, Posted:03 Oct 2021 | 17:35 pm Veteran Asia-Pacific hotelier Neil Palmer has been named Chief Operating Officer of Six Senses Hotels Resorts Spas. Palmer is best known as a stalwart executive at Starwood Hotels & Resorts. Meanwhile, Neil Jacobs continues in his role as Chief Executive Officer. Former Six Senses COO Guy Heywood has moved to boutique chain Habitas Hotels.