TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

New Samui Report Released By C9 Hotelworks

Category: Hotels, Posted:06 Sep 2018 | 16:58 pm

While most of Thailand’s resort markets struggle with an onslaught of mass tourism, Koh Samui has remained a ‘calm in the middle of a gathering storm’ inthe numbers driven industry.  While low-cost airlines have tapped into Asia’s soaringconsumer class in most destinations, creating dizzying growth numbers, the island’s privately-owned airport has allowed for poised and sustained development over the past five years.

According to our new report Samui Hotel Market Update 2018, international passenger arrivals at Koh Samui’s airport over five years doubled in 2016.  Last year it rose another 15% over the previous year.  Two factors that come into play in the airlift storyline is Bangkok Airways proliferation of code-share agreements along multiplication of more regional direct routes.

Accessing the domino effect on hotel performance according to leading hospitality data provider STR is that the past three years has shown a defined uptick in Koh Samui’s hotel performance. Speaking of data, in numbers from the Thai Hotels Association (THA) reflect a market-wide RevPAR increase as of the end of June of 7%, comparing year-on-year figures.

On the topic of the upscale boutique nature of destination tourism, clearly the island’s appeal to upscale travelers stems from both intrinsic barefoot luxury that is complemented by global brands such as Four Seasons, W, Conrad, InterContinental and the recently opened Ritz-Carlton, but also a rising tide of wellness focused resorts.

Further to our market research, wellness properties such as Kamalaya, Samahita and Vikasa attract year-round visitors, have strong appeal overseas, at in fact trade far less seasonally than many of the legacy properties.  Not only is occupancy a strong point but a longer average length of stay, loyalty in terms of returning guests and direct booking are key attributes.

Looking ahead, C9’s research points out the growing influence of Mainland China which is linked to Bangkok Airways plan to expand airlift to that region. This trend can be seen in airport international passenger arrivals that by the end of June this year saw Chinese grow by 58%.  Though, taking a step back, one of the traditional geographic source markets Germany also saw a year-on-year spike of 35% for the same period.  At the end of the day, airlift, a strong brand offering and developing wellness sector bode well for a sustainable growth profile for Koh Samui.

To download and read the entire report, click on the following link:

https://www.c9hotelworks.com/downloads/samui-hotel-market-update-2018-09.pdf

 

 

 

Other News

Read more

Hua Hin Set To Grow International Airlift

Category: Tourism, Posted:12 Apr 2021 | 06:00 am One of Thailand’s best performing hotel sectors is Hua Hin. Well, let’s just say it is the best market over the past twelve months of the pandemic. The destination is now poised to look ahead post-Covid and is looking to increase overseas airlift once the country reopens. Aside from the current expansion of the gateway […]
Read more

Mass Phuket Hotel Vaccination Drive Underway

Category: Tourism, Posted:10 Apr 2021 | 17:14 pm Check out an insightful view of how Phuket’s tourism industry has come together and are pushing forward on a massive vaccination drive for hotels across the island. An inspiring story of how the island is working together. Over the past week more than 70,000 people, mostly staff of Phuket hotels have been vaccinated across the […]
Read more

Condo Hotels Trending In Bangkok’s Property Market

Category: Real estate, Posted:09 Apr 2021 | 09:44 am Bangkok’s hotel branded real estate has traditionally been focused on luxury offerings with brands such as St. Regis, Four Seasons, Ritz-Carlton, and more. While Thailand’s resort markets have and are seeing the most traction as the mid and upper-midscale branded residences, that trend is now going urban. In Bangkok Siamese Assets and Kew Green have […]