TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

New Samui Report Released By C9 Hotelworks

Category: Hotels, Posted:06 Sep 2018 | 16:58 pm

While most of Thailand’s resort markets struggle with an onslaught of mass tourism, Koh Samui has remained a ‘calm in the middle of a gathering storm’ inthe numbers driven industry.  While low-cost airlines have tapped into Asia’s soaringconsumer class in most destinations, creating dizzying growth numbers, the island’s privately-owned airport has allowed for poised and sustained development over the past five years.

According to our new report Samui Hotel Market Update 2018, international passenger arrivals at Koh Samui’s airport over five years doubled in 2016.  Last year it rose another 15% over the previous year.  Two factors that come into play in the airlift storyline is Bangkok Airways proliferation of code-share agreements along multiplication of more regional direct routes.

Accessing the domino effect on hotel performance according to leading hospitality data provider STR is that the past three years has shown a defined uptick in Koh Samui’s hotel performance. Speaking of data, in numbers from the Thai Hotels Association (THA) reflect a market-wide RevPAR increase as of the end of June of 7%, comparing year-on-year figures.

On the topic of the upscale boutique nature of destination tourism, clearly the island’s appeal to upscale travelers stems from both intrinsic barefoot luxury that is complemented by global brands such as Four Seasons, W, Conrad, InterContinental and the recently opened Ritz-Carlton, but also a rising tide of wellness focused resorts.

Further to our market research, wellness properties such as Kamalaya, Samahita and Vikasa attract year-round visitors, have strong appeal overseas, at in fact trade far less seasonally than many of the legacy properties.  Not only is occupancy a strong point but a longer average length of stay, loyalty in terms of returning guests and direct booking are key attributes.

Looking ahead, C9’s research points out the growing influence of Mainland China which is linked to Bangkok Airways plan to expand airlift to that region. This trend can be seen in airport international passenger arrivals that by the end of June this year saw Chinese grow by 58%.  Though, taking a step back, one of the traditional geographic source markets Germany also saw a year-on-year spike of 35% for the same period.  At the end of the day, airlift, a strong brand offering and developing wellness sector bode well for a sustainable growth profile for Koh Samui.

To download and read the entire report, click on the following link:

https://www.c9hotelworks.com/downloads/samui-hotel-market-update-2018-09.pdf

 

 

 

Other News

Read more

Explorar Brand Spurs Expansion With Koh Samui and Koh Pha-ngan Acquisitions

Category: Hotels, Posted:19 Jun 2022 | 09:22 am Boutique hotel group Pavilion’s experience-focused spin-off Explorar Hotels and Resorts has expanded its growing footprint by acquiring a 125-key resort in Bophut, Koh Samui, and 75-key property in Koh Pha-ngan. Both resorts were previously owned and operated under ‘The Coast’ tagline. The two will be conversions and join an upcoming resort in El Nido, Palawan. […]
Read more

Thailand’s Traveler Restrictions Set to Roll Back 1st July

Category: Hotels|Tourism, Posted:18 Jun 2022 | 09:14 am The wait is over for Thailand’s battered hotel and tourism sectors, with an announcement by the government that the cumbersome Thailand Pass process will be removed by 1st July. Travelers to the Kingdom will no longer be subjected to the online application and approval process. Another restriction for tourists is the Covid-19 USD10,000 insurance requirement, […]
Read more

Thai Group CPN Investing Into 37 New Hotels

Category: Hotels, Posted:12 Jun 2022 | 15:46 pm Thailand’s listed CPN Group (Central Pattana PCL) is set to inject USD288 million into 37 new hotels across Thailand. CPN’s reported strategy is to include hotel components in every new mixed-use retail project across the country. The investment is being targeted into three tiers of hotel assets. The first is a new budget chain Go!. […]
SiaJai logo

Thailand's Leading Homecare Marketplace