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NEWS ALERT Centara Expands With Astudo Chain Merge

Category: Hotels, Posted:04 Mar 2010 | 19:36 pm

Leading Thai hotel group Centara have struck a deal to acquire the management of properties under Bangkok based Astudo Hotels. Astudo currently operates under the X2, Le Bayburi, Case and Away brands which have 7 operating properties and 5 in the pipeline.
Centara (formerly Central Hotels)will be rebranding the Astudo properties and have recently announced that a new budget tier product would be put into the market. The deal give Centara added critical mass and helps push forward its strategy to grow as a management chain both in Thailand and in the region.
In Phuket there is a Le Bayburi project under development in Kata. For Anthony McDonald of Astudo who was able to fast track his homegrown chain over a very short period, this deal certainly has played out as the realization of his ambitions. Looks to be a win win here for all.

Other News

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Patong Hotel Conversion For Banyan Tree’s New HOMM Brand

Category: Hotels, Posted:12 Jan 2022 | 08:00 am The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand. Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels. The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM. Expect more announcements shortly on new Banyan Tree brands […]
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Three More Thailand Sandboxes Join Phuket On Tuesday

Category: Tourism, Posted:09 Jan 2022 | 20:33 pm The Thai government has added three more  Sandbox destinations along with Phuket for vaccinated international travelers. Effective on Tuesday 11th January 2022, Phang Nga (including Khao Lak), Krabi, and Surat Thai (Koh Samui, Koh Pha-ngan, and Ko Tao) will be open to Sandbox visitors. The current Sandbox restrictions mean a minimum of seven-night stays in […]
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Choice Brand For New Phuket Hotel

Category: Hotels, Posted:30 Dec 2021 | 09:37 am The new upscale Quality Resort and Spa Patong will open in early 2022. Quality is a brand under Choice Hotels International, and the property is operated under a master-franchise agreement with a third-party management group La Vie Hotels & Resorts. La Vie currently operates a number of hotels across Asia Pacific. With 88-rooms, the Quality […]
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