No Yellow Submarine For Tauzia
Marc Steinmeyer's Indonesian-based Tauzia hotel group recently unveiled it's new Yello brand.
Set in the economy tier the catch phase is a calling for "netizens" and features street art themes.
Hotels will be select service limited to breakfast and snacks, but no restaurants.
The brand pipeline has six properties with Jakarta, Surabaya and Bali figuring into the mix.
Other Taruzia offerings include Pop! And Harris. Yello is pitched against Aston's NEO, Holiday Inn Express and Ibis.