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Thailand’s Onyx Hospitality Group has signed a partnership agreement to operate YOO branded properties in Asia.
YOO Hotels and Resorts in Asia feature the YOO Collection and Yoo2 monikers.
From the onset YOO who are a design-based group formed by John Hitchcox and Philippe Starck has struggled to find a management solution internally for their offerings.
The Onyx deal is in many ways a white label management deal, but will also allow brand extension.
Both the Bali and Phuket hotels are expected to open in 2019.