Orient-Express Group Rebranding

Category: Hotels, Posted:03 Mar 2014 | 06:00 am

The luxury boutique hospitality group Orient-Express will rebrand their hotels as Belmond this month.
According to the chain the move is meant to create more loyalty amongst their various properties by the use of a common name.
Orient-Express has been unable to gain broad guest recognition to capture synergies that would encourage greater bookings for other hotels within the group.
Belmond will be an umbrella fixture used on top of existing individual hotel names in order to create a more unified approach.
The move is a controversial one, given the legacy of the Orient-Express moniker. Time will tell is it makes sense.

Other News

C9 Hotelworks Releases New Phuket Hotel Market Update Report

Category: Hotels|Tourism, Posted:16 Mar 2023 | 00:29 am According to C9 Hotelworks new Phuket Hotel Market Update 2023, the resort island’s tourism recovery has accelerated over the past six months. With the removal of Thailand’s pandemic travel restrictions in 2022, airlift quickly ramped up as India and Malaysia were key early source markets. Over the current winter season aside from the return of […]

Destination Ink Radisson For Patong Hotel

Category: Hotels, Posted:12 Mar 2023 | 23:16 pm Phuket’s hotel brand conversion trend is continuing, with the latest move having Radisson sign a deal for a 390-room hotel in Patong. Owned by the Destination Group, the property will be branded as a Radisson. This is the fourth recent conversion by Destination with one more Radisson and two Holiday Inns by IHG. Expect more […]

Hilton Phuket Arcadia Reflagged To ACCOR’s Pullman Brand

Category: Hotels, Posted:03 Mar 2023 | 07:35 am One of Phuket’s largest hotels, the 662-room Hilton Phuket Arcadia Resort has been reflagged under ACCOR’s Pullman brand. The hotel, which will be named Pullman Phuket Arcadia Karon Beach Resort will operate as a Pullman effectively in April of this year, and a staggered 24-month refurbishment program undertaken. With this addition, there will be three […]

More Insider News