Outrigger Re-Launches Second Brand And Alliance
US-based resort group Outrigger whose regional operating headquarters is located in Phuket have formally re-launched their second brand OHANA.
OHANA HOTELS by Outrigger is a mid-tier, off beach leisure oriented brand.
Outrigger has also joined the Global Hotel Alliance (GHA) network that currently has 33 independent brands with over 500 properties.
The marketing alliance is aimed on loyalty and marketing synergies.
Some of GHA’s notable group affiliations include Alila, Anantara, Pan Pacific and Marco Polo.