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Outrigger Re-Launches Second Brand And Alliance

Category: Hotels, Posted:18 Apr 2016 | 06:00 am

US-based resort group Outrigger whose regional operating headquarters is located in Phuket have formally re-launched their second brand OHANA.

OHANA HOTELS by Outrigger is a mid-tier, off beach leisure oriented brand.

Outrigger has also joined the Global Hotel Alliance (GHA) network that currently has 33 independent brands with over 500 properties.

The marketing alliance is aimed on loyalty and marketing synergies.

Some of GHA’s notable group affiliations include Alila, Anantara, Pan Pacific and Marco Polo.

Other News

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Trio Of Phuket Start-Ups As We Go Local

Category: Tourism, Posted:23 Feb 2021 | 10:02 am Too often the image of Phuket does not reflect the power of local brands and entrepreneurs who are positively going about their businesses, despite the pandemic. Today we are pleased to present three episodes of C9 Hotelworks and Delivering Asia Communications Thai road trip video episodes that give short glimpses into the people and  innovation […]
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Why Phuket’s 70% Restart Needs Private Sector Support

Category: Tourism, Posted:21 Feb 2021 | 12:03 pm Last Friday I was able to attend the roundtable discussion that was organized by the Phuket Tourism’s Association’s Khun Bhummikitti Rukaengam at the Angsana Laguna Phuket. It was an impressive turnout, that included large numbers from both the island’s public and private sector and Minor’s Bill Heinecke was in attendance. What is now being proposed […]
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Phuket Sports and Wellness Resort Transacts

Category: Tourism, Posted:20 Feb 2021 | 15:08 pm The 114-room Thanyapura Sports and Health Resort Phuket has been sold to a Thai group. According to a public notice, the new owner is the Yenbamroong family, who are well known in Thailand’s petroleum industry. In the latest move, the sale effectively is a second step to unwinding the Thanyapura integrated education, sports, and health-oriented […]