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Pan Pacific Group Updates Brands

Category: Hotels, Posted:05 Oct 2011 | 06:00 am

Singapore's Pan Pacific Hotel Group which includes the Parkroyal brand are updating there offering to travelers.
A new tagline which focuses on the "Pacific Touch" and emphasizing the culture, geography, heritage and design are cornerstones.
Given the current expansion drive into China, Australia and North America, ex IHG Asia Executive Patrick Imbardelli who now leads Pan Pac is aiming to create a defining space for the offerings.
Look for a series of high profile print and online ads in the new future which are intended to reposition the chains hospitality offering.

Other News

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Project Rattan Focused On Restoring Thai Craft

Category: Tourism, Posted:20 Sep 2020 | 08:52 am If you find yourself in Bangkok from now until the end of December, you should take some time and visit Australian designer Patrick Keane’s Project Rattan exhibition at River City. Project Rattan is an exhibition of furniture design featuring Thai craftsmanship and aimed at restoring local artisans to create international level products. The exhibit is […]
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Condo Hotels and TPO’s Hitting Bangkok

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The Hotel Business Plan – Why It Must Die (and soon)

Category: Opinion, Posted:18 Sep 2020 | 17:26 pm As I madly type away on the keyboard of my MacBook Pro, thousands of dumbstruck hoteliers across the world are slaving away in a blurring succession of days and nights in the mindless pursuit of completing an ignominious document known as The Hotel Business Plan. It’s Friday and I’m over-caffeinated, so hang on tight. Wait, […]