Pan Pacific Group Updates Brands
Singapore's Pan Pacific Hotel Group which includes the Parkroyal brand are updating there offering to travelers.
A new tagline which focuses on the "Pacific Touch" and emphasizing the culture, geography, heritage and design are cornerstones.
Given the current expansion drive into China, Australia and North America, ex IHG Asia Executive Patrick Imbardelli who now leads Pan Pac is aiming to create a defining space for the offerings.
Look for a series of high profile print and online ads in the new future which are intended to reposition the chains hospitality offering.