TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Phuket Says Goodbye To Sheraton Grande Laguna

Category: Hotels, Posted:01 Jul 2011 | 07:46 am

After 19 years one of the most successful resort hotels in the region, the 419 room Sheraton Grande Laguna Phuket has closed its doors.
Opened in 1992 the property with what was then considered to be innovative internal lagoon-type swimming pools featuring direct access to many of the rooms and picture perfect postcard over-water villas.
In 1993 a new resort real estate concept was pioneered with 52 Island Villas sold to individual buyers in what would later grow into a full-fledged industry on the island – branded hotel units for sale.
Over the years leading global political figures from around the world have slept at the resort and big events were attracted to the expansive grounds and facilities. Brand Sheraton and Brand Laguna both prospered from the long term business relationship
With a reported USD15 million renovation now underway and a new operator set to re-open the doors later this year under the Banyan Tree affiliated Angsana moniker, eyes are turned to the future.
Hotels of this size in today's market are more the exception than the norm and it will take more than a coat of paint to regain market leadership in the upscale tier. Challengers look set to capitalize on the brand imperative of global chains versus regional players.
Mai Khao's growing inventory of properties including the JW Marriott, Anantara and a Holiday Inn set to open in September continue to work to erode Laguna's market share. And Nai Thon's impressive line-up with a new Pullman under construction and soon to start Hotel Indigo will tap into the competitive set.
For Starwood their presence remains strong in Phuket with flagged properties by Le Meridien, Westin and a new Four Points by Sheraton in the works. But certainly short term the loss of the high profile resort remains a sore subject.
As for the Sheraton Grande Laguna, thanks for the great memories.

Other News

Read more

All Zoomed Out. How Collaboration Has Become the Kill Switch of Hotel Creativity

Category: Opinion, Posted:03 Aug 2020 | 09:20 am There is no mistaking the sound of a flushing toilet. It’s not a sudden rainstorm, or the whoosh of a juiced up, flash mob of joggers on steroids passing by on the street. Arguably, it’s a dirty little low-pitched thunder from down under that somehow triggers the gag reflex. Remember Trainspotting?  Welcome to the world […]
Read more

Are Hong Kong’s Global Luxury Hotel Brands Headed for an Identity Crisis?

Category: Opinion|Hotels, Posted:02 Aug 2020 | 08:50 am Hong Kong’s position as one of the leading worldwide host cities for luxury hotel brands has long been an envious one. The line-up that includes Mandarin Oriental, Peninsula, Shangri-La, Rosewood and Langham is rapidly finding that the unique sense of corporate place has become a perilous balancing act. Mind you, I sit on no political […]
Read more

Condo Hotels Hit Bangkok Property Market

Category: Hotels, Posted:01 Aug 2020 | 15:10 pm Bangkok’s real estate scene is about to see a new wave of condo hotel developments that have already been seen across Southeast Asia’s resort markets over the past decade. The Wyndham hospitality chain and brands are being used as a vehicle for Thai group Siamese Asset under a license and franchise offering, with white label […]