Phuket's World Class BrandSwick
One of the island's leading internet personalities and international stars is UFC fighter Mike Swick.
His AKA training studio in Phuket attracts a global audience and he has pair up with online entrepreneur Blair Speers.
He recently graced the cover of The Phuket News yet for many islanders, there is little awareness of his importance in generating a steady stream of long staying tourists to AKA in Rawai.
For this not aware of his importance try surfing out his YouTube videos and you will no doubt be amazed by the traffic and views of his Phuket promos.
While too often we talk about what's wrong with Phuket, Mike Swick and AKA are a great lead proponent of what's right about the island.