TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Posh Hostels Pushing Into Hotel Segment

Category: Hotels, Posted:09 Dec 2015 | 11:11 am

C9 Hotelworks has released a regional overview of the emerging hybrid hotel sector titled Southeast Asia Hostel Market Trends 2015.

Over the past two years we have completed a number of research engagements in the hostel market and it’s clear that the once entry level accommodation tier is now recreating itself into an exciting trading space.

While it’s hard to create a name tag for the various properties coming onstream, the reality is whether they are called hybrid hotels, hostels or poshtels, the push into the mainstream budget and economy tier is very real.

Two key differentiators in lodging metrics are the ADRB (average daily rate per bed) being driven by the room types which are sold on a rate per bed, and secondly the ABR (average beds per room).

In Southeast Asia in broad terms the ADRB is US$10 but the ratio of beds to room at 3.9 equates to an ADR of nearly US$40. This is often a higher average rate then budget hotels in the same marketplace.

For developers, the ability to do conversions and on the heels of rising land values are able to create efficient investment yields on a per square meter return.

Two international hostel or hybrid brands that have attracted institutional investment are Generator and Meininger. The former has been at the leading edge of the poshtel push, and features a trendy communal lounge area and entertainment offering that captures a chic group of flashpackers and experiential travelers.

After creating headlines in London, Paris and other Euro locations , Generator is on the move. One upstart in the US is Freehand, who are already developing a critical mass of properties.

Here in Southeast Asia, Thailand’s Lud.d brand already has two hostels operating successfully and are about to open a third. One of the keys of their success has been to raise the bar in terms of design and standards. While in the Philippines, the Junction offering is making waves in Manila.

To download C9 Hotelworks Hostel Market Trends 2015 click on the link below:

http://issuu.com/thephuketinsider/docs/southeast-asia-hostel-market-trends

 

 

 

Other News

Read more

Trio Of Phuket Start-Ups As We Go Local

Category: Tourism, Posted:23 Feb 2021 | 10:02 am Too often the image of Phuket does not reflect the power of local brands and entrepreneurs who are positively going about their businesses, despite the pandemic. Today we are pleased to present three episodes of C9 Hotelworks and Delivering Asia Communications Thai road trip video episodes that give short glimpses into the people and  innovation […]
Read more

Why Phuket’s 70% Restart Needs Private Sector Support

Category: Tourism, Posted:21 Feb 2021 | 12:03 pm Last Friday I was able to attend the roundtable discussion that was organized by the Phuket Tourism’s Association’s Khun Bhummikitti Rukaengam at the Angsana Laguna Phuket. It was an impressive turnout, that included large numbers from both the island’s public and private sector and Minor’s Bill Heinecke was in attendance. What is now being proposed […]
Read more

Phuket Sports and Wellness Resort Transacts

Category: Tourism, Posted:20 Feb 2021 | 15:08 pm The 114-room Thanyapura Sports and Health Resort Phuket has been sold to a Thai group. According to a public notice, the new owner is the Yenbamroong family, who are well known in Thailand’s petroleum industry. In the latest move, the sale effectively is a second step to unwinding the Thanyapura integrated education, sports, and health-oriented […]