Preferred Goes To Single Brand
Leading global hotel marketing brand Preferred Hotels and Resorts have restructured their approach to a single entity focus.
They have created five categories for consumer recognition – Connect, Legend, LVX, Lifestyle and Residences but will do this under a single entity.
It's all about building a larger focus on the big picture of Preferred.
There continues to be debates in hospitality circles about the effectiveness of brand families or a single entity so let's see how far down the track this strategy will go.