Preferred Goes To Single Brand
Category: Hotels, Posted:25 Mar 2015 | 06:00 am
Leading global hotel marketing brand Preferred Hotels and Resorts have restructured their approach to a single entity focus.
They have created five categories for consumer recognition – Connect, Legend, LVX, Lifestyle and Residences but will do this under a single entity.
It's all about building a larger focus on the big picture of Preferred.
There continues to be debates in hospitality circles about the effectiveness of brand families or a single entity so let's see how far down the track this strategy will go.
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