• This field is for validation purposes and should be left unchanged.

Preferred Goes To Single Brand

Category: Hotels, Posted:25 Mar 2015 | 06:00 am

Leading global hotel marketing brand Preferred Hotels and Resorts have restructured their approach to a single entity focus.
They have created five categories for consumer recognition – Connect, Legend, LVX, Lifestyle and Residences but will do this under a single entity.
It's all about building a larger focus on the big picture of Preferred.
There continues to be debates in hospitality circles about the effectiveness of brand families or a single entity so let's see how far down the track this strategy will go.

Other News

Read more

New Phuket Marina Opening Before Year-end

Category: , Posted:12 Apr 2024 | 15:03 pm A new marina on the island’s East Coast in Ao Makham named ONE° 15  Marina Panwa Phuket will open in the fourth quarter of the year. Developed by Singapore’s SUTL Enterprise along with Thailand’s Numchai Ocean Transport Company, the facility will accommodate yachts up to 120 feet in length. SUTL, led by Singaporean Arthur Tay […]
Read more

Thai Prime Minister Eyes Koh Samui Infrastructure Projects

Category: , Posted:11 Apr 2024 | 07:51 am Thailand’s Prime Minster Srettha Thavisin’s trip to the resort island of Koh Samu focused on two  infrastructure projects. First, is the ongoing issue of expanding the island’s gateway airport, with a new feasibility study currently underway and to be completed by year-end for possible expansion. Bangkok Airways who operate the airport is reportedly undertaking further […]
Read more

Banyan Tree Brand Coming To Thailand’s Southeast Coast

Category: , Posted:01 Apr 2024 | 06:59 am One of Thailand’s most stunning coastlines is getting a boost with the first branded property coming to Sichon under the Banyan Tree Brand. Set to be named Banyan Tree Residences Sichon, the boutique branded residences project is being developed by the Urasaya Group. A key feature of the 2.5 hectare development is oceanfront real estate […]
SiaJai logo

Thailand's Leading Homecare Marketplace