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Pullman Goes Bleisure

Category: Hotels, Posted:29 Jul 2013 | 06:00 am

ACCOR's fast expanding Pullman brand is updating their portfolio with a focus new brand symbol and marketing campaign.
After a change in leadership at the top of the chain, the group has said it wants to define its brands with more clarity.
For Pullman the marriage is meant for pairing business and leisure, with a yin-yang inspired focus.
The ACCOR move comes at the same time Marriott have refreshed their core brand under the new "Travel Brilliantly" campaign.
Will these makeover's increase business? They jury is out. but in most cases hotel owners will need to cash up to cover the costs of the updated brand standards.

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