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Radisson Brand Splinters Into Blu And Green

Category: Hotels, Posted:27 Apr 2010 | 06:00 am

One of the largest global hotel operators in the world has made a strategic rebranding launch of its core Radisson brand into two entities – Radisson Blu and Radisson Green. Upscale hotels and key destinations will take on the former and tertiary locations the later.
Falling under Carlson Hotels Worldwide other brands under the umbrella include Regent, Park Plaza and Country Inns. The creation of premium vehicles under a core brand remain somewhat of a hit and miss proposition for hotel chains and often time delivery costs and consumer confusion create considerable marketing challenges.
In Phuket the Radisson Plaza Resort Panwa Beach continues to utilize the existing name, though the use of the 'Plaza' moniker as a upscale product may be grandfathered out in time with the new two color scheme.

Other News

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Hotel White Label, Third Party Operator and Franchise Event

Category: Hotels, Posted:27 Oct 2020 | 08:55 am C9 Hotelworks and Delivering Asia Communications have organized a highly-relevant virtual event called “White Label Session – The Sequel, Insights into Hospitality Third-Party Operators and New Options for Hotel Owners”. The live webinar will be held on   Wednesday 4th November, 2:00 pm Bangkok Time | 3:00 pm Singapore/Hong Kong. Free registration is available HERE. A hospitality-focused virtual […]
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Phuket Airlift To Koh Samui Is Back

Category: Tourism, Posted:23 Oct 2020 | 16:26 pm Bangkok Airways has announced the return of flights between Phuket and Koh Samui. According to the Phuket News service commences Sunday, October 25th leaving Phuket at 12:20 pm and arriving in Samui at 1:15 pm. There will also be a resumption of flights between Phuket and Hat Yai between Phuket and U-Tapao (Pattaya). The return […]
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Khao Lak Hotel Supply Continues To Expand

Category: Hotels, Posted:22 Oct 2020 | 06:00 am Despite the downturn of Covid-19, hotel investment confidence in Khao Lak remains positive in the long term. One sign of this is a newbuild Pullman-branded Khao Lak Resort Is set to open on 1st December. The 253-key beachfront hotel and villa property features a design by Martin Palleros of Tierra Design.  Palleros is the architect […]