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Radisson Brand Splinters Into Blu And Green

Category: Hotels, Posted:27 Apr 2010 | 06:00 am

One of the largest global hotel operators in the world has made a strategic rebranding launch of its core Radisson brand into two entities – Radisson Blu and Radisson Green. Upscale hotels and key destinations will take on the former and tertiary locations the later.
Falling under Carlson Hotels Worldwide other brands under the umbrella include Regent, Park Plaza and Country Inns. The creation of premium vehicles under a core brand remain somewhat of a hit and miss proposition for hotel chains and often time delivery costs and consumer confusion create considerable marketing challenges.
In Phuket the Radisson Plaza Resort Panwa Beach continues to utilize the existing name, though the use of the 'Plaza' moniker as a upscale product may be grandfathered out in time with the new two color scheme.

Other News

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Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
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PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
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Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]