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Radisson Brand Splinters Into Blu And Green

Category: Hotels, Posted:27 Apr 2010 | 06:00 am

One of the largest global hotel operators in the world has made a strategic rebranding launch of its core Radisson brand into two entities – Radisson Blu and Radisson Green. Upscale hotels and key destinations will take on the former and tertiary locations the later.
Falling under Carlson Hotels Worldwide other brands under the umbrella include Regent, Park Plaza and Country Inns. The creation of premium vehicles under a core brand remain somewhat of a hit and miss proposition for hotel chains and often time delivery costs and consumer confusion create considerable marketing challenges.
In Phuket the Radisson Plaza Resort Panwa Beach continues to utilize the existing name, though the use of the 'Plaza' moniker as a upscale product may be grandfathered out in time with the new two color scheme.

Other News

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Direct International Flight For Koh Samui Coming

Category: Tourism, Posted:27 Jul 2021 | 11:29 am Koh Samui is set for the resumption of international flights from Singapore on the 1st of August. Under the Samui Plus program and expecting increased demand, Bangkok Airways is taking this first step for the direct overseas service. The initial stage is three flights a week on Monday, Thursday and Sunday. Meanwhile in the Phuket […]
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Thailand Property Takes Urban Flight As Lifestyle Takes Over

Category: Real estate, Posted:26 Jul 2021 | 06:00 am Thailand’s resort real estate markets have experienced a dramatic reset in buyer profiles over the past eighteen months of the pandemic. A strong wave of domestic demand has seen Thais flocking to the country’s leisure destinations and snapping up holiday or second homes. According to new data released by Thai property portal FazWaz, the popular […]
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Just Another Sunday – Catch-Up

Category: Tourism, Posted:25 Jul 2021 | 15:08 pm It’s a great day to catch up on last week’s video sessions. Check out a replay of the special Business Insider Thailand Resort Property online event.  We also talk to a leading Thai developer on rewriting the map in Northwest Phuket, where a second resort-styled CBD is emerging and finally more on the ongoing Sandbox. […]