TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Singapore’s Unbranded Boutique Giant Goes Sideways

Category: Hotels, Posted:04 Feb 2016 | 15:27 pm

Singapore’s Business Times has reported that the owners  of the newly-opened mega design hotel South Beach  are looking at a hotel management company option for the hotel along with the Studio M.

Both properties are co-owned by Hong Leong and CDL’s with the latter managing the properties under Millennium and Copthorne.

With 654 rooms and a  vaunted design by Philippe Starck, South Beach has been an unbranded gamble that is now attracting attention from global hotel chains looking to brand the property.

For the developers they are facing an large influx of new hotel supply along with the view  that a chain will help improve trading levels.

Expect news in the near future on operators for both hotels.

In Phuket as the hotel supply becomes more muddled there will be  news soon of a branding of a island-based chain of properties to an international brand.

Again trading levels in  a crowded house are seeing hotel owners looking  at how to enhance trading.

What many developers fail to understand in the land of ‘same same’ hotels is that simply changing or adding brands is not a fix but at the design and conceptual stage, niche or unique products that meet market trends should be the focus.

 

 

Other News

Read more

Sandbox Vaccine. Young Turks. Hotel PR Tips

Category: Tourism, Posted:10 May 2021 | 06:00 am Hey Monday. Late last week word was that the Phuket Sandbox remains on course, despite the current outbreak. Time will of course tell, as island hotels are reeling in what is nearly a travel lockdown to Phuket. With hotel occupancies in single digits and restaurants unable to serve alcohol, business levels are hitting pandemic lows. […]
Read more

Who’s Caesar And Phuket’s Fastest Growing Hotel Group

Category: Tourism, Posted:04 May 2021 | 06:00 am Welcome to the latest Thai Road Trip episodes from C9 Hotelworks and Delivering Asia Communications. Listen to the Executive Director of Jee Teng Hospitality talk shop and what’s next. We also get out the kitchen and into the dining room handcrafted tableside food service. Check these two now – Inside Story. A Phuket Hotel Group […]
Read more

Sandstorm In the Sandbox

Category: Tourism, Posted:03 May 2021 | 09:39 am All eyes this week locally are on the fate of the Phuket Sandbox which remains a work in progress. The second round of local vaccinations were planned to start this week but given Thailand’s third wave it’s unclear whether the process can move on the expected timeline due to vaccinations being deployed elsewhere in needed […]