TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Smashing the Inner Demons of Hotel Interior Design Inertia

Category: Opinion, Posted:20 Jul 2020 | 16:24 pm

It’s Monday morning and my thought process has somehow hit the wall. Not literally mind you, but the thought of wearing a helmet and assuming the psyche of a crash test dummy just makes it all worse. My head has been literally spinning around in circles not unlike that classic case of devil possession in the Hollywood thriller ‘The Exorcist.’

My inner demons in this case are hotel interiors and the sad sorry state of the blah blah, same sameness of them all. As my days grow shorter with age and the big sleep comes up on the horizon, I can’t tell you how many days, weeks or perhaps even cumulative years I’ve compiled in design or operational meeting over guest rooms.

It is too mind numbing for words, but let’s have a go anyway. From legends in their own mind developers’ whose famous last words are ‘let’s think out of the box’, onto the Instagram cowboys (and girls) who flood your WhatsApp message box with images of very nice but totally irrelevant pictures of cutting edge boutique hotels from Albania to Timbuktu. Bury my heart in Pinterest

We’ve put bathtubs in living rooms, removed bathrooms, built in and then minimalized, but the end of the day, all these years later it’s just like Hotel Lego and there are still just four bloody walls and a bed, two or three (family rooms for the latter). All those aspirational thoughts go up in smoke and disruption is left to smarter industries like tech.

What I don’t get about hotels is the finality of interiors. Sure five, seven or ten years down the track you get a second or third chance, it’s a bit like marriage. But just like marriage those days, weeks and months leading up to change can be utter hell (note to self, ensure wife does not read this, though readers note this is in fact my third wife).

The dilemma of the process is that it’s pure inertia, and a total archaic stonewalling of the human need to be adaptive, moody, or want different experiences in the span of the time we spend in our hotel room. Why can’t hotels be like retail, where there are often four walls but the areas can evolve by the time of day, season, occasion or preferences? For all its worth hotels today are not similar to the caves humans dwelled in at the dawn of time. Nothing moves or changes. There are dinosaurs outside though, both now and then.

This theory of mine goes straight on down the line of hotel interiors from the madness of the two-class system of front and back of house (remember when Trump said Mexico was going to pay for the Wall?), to lobbies, outlets, and all the rest of these sadly inflexible spaces with their potential unfulfilled. It’s tragic and I have a hard time believing the hotel trade is so incredibly mindless to not change this backward thinking.

I look at my friends who work in tech, or retail and perhaps I’m blind but they don’t really seem that much smarter than I am, so who’d to blame, everyone and no one is maybe the best explanation.

But my entire rant here is not just a negative slant on the hotel trade, but it’s recognizing the upside and opportunity to disrupt a broken industry. Be it augmented or virtual reality, complexed multi-branded properties or a total shift away from the concept of four walls its time thing change and what better time than a crisis when disaster and opportunity are just a heartbeat away.

Hey, you, the one in black at the the back of the room, are listening?

Other News

Read more

Mind the Gap – Keep People Inspired Event in November

Category: Hotels|Tourism, Posted:22 Oct 2022 | 08:50 am Keep People Inspired (KPI) is the second in a series of Mind the Gap Learning events. The focus of the event is on inclusiveness in hospitality, spanning Phuket’s hotels, tourism and service industries. Inclusiveness is a key element of businesses that rely heavily on human resources and is in effect all about people, whether they […]
Read more

Japanese Luxury Brand Hoshinoya Heads To Niseko

Category: Hotels|Real estate, Posted:14 Oct 2022 | 17:42 pm Leading Japanese hotel operator Hoshino has inked a deal for a luxury resort in Niseko with developer Zekkei Properties. Located in a prime ski-in and ski-out location in Upper Hirafu Village, the 62-unit hotel and residence property will be named Hoshinoya Lodge Niseko. With one of Hirafu’s best locations, the site was formerly occupied by […]
Read more

Phuket and Beyond, A Brief Friday Hotel Update

Category: Hotels, Posted:14 Oct 2022 | 10:24 am In Phuket, Wyndham Vacation Resorts has signed a deal to manage the 50-key Zenmaya Oceanfront in Kalim. The property will be under the Trademark Collection by Wyndham. There are synergies for the hotel given it is located across a main coastal road from the Wyndham Grand Phuket Kalim Bay. Regional carrier Myanmar Airways International (MAI) […]
SiaJai logo

Thailand's Leading Homecare Marketplace