TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Sofitel Chain Opening Phi Phi Resort

Category: Hotels, Posted:26 May 2009 | 11:57 am

Krabi's Phi Phi island is set to see the opening of the 147 villa luxury 'A Gallery and Spa' which will be managed by French hotel chain ACCOR under its Sofitel portfolio. Set to open early 2010, the resort is located on 60 rai and reportedly has a project cost of THB 1.3 billion.
The Sofitel brand recently underwent a repositioning with Pullman being injected beneath the Sofitel tier. The stated ambition is to pursue a market luxury strategy for the premium brand that has seen the name come off many of the managed hotels which did not meet the criteria or rebranding's undertaken. In Bangkok as an example there were Sofitel branded properties which have now seen the name come off though still continue to be managed by the chain.
It's interesting to note that Phi Phi branding follows that of the soon to open Ritz Carlton in Krabi, where the name is 'Phulay Bay, A Ritz Carlton Reserve'. There are many in hotel marketing that feel in the case of ultra high end projects that a brand name in some cases may drag down rates to an institutional luxury level; while some Asian owners also have an agenda that management chains come and go and establishing their own identity is the best long term plan for a high value asset such as a hotel.

Other News

Read more

C9 Hotelwork’s Releases Philippines Branded Residences Report

Category: Real estate, Posted:25 Feb 2024 | 19:51 pm The Philippines branded residences market is experiencing a significant maturation, impacted by urbanization and a post-pandemic shift in lifestyle changes. The market is poised for a high level of growth. C9 Hotelworks newly released Philippines Branded Residences Market Update shows a 105% increase in the pipeline, translating to an additional 5,599 units supplementing the current […]
Read more

Phuket’s Largest Highway Interchange Expected To Attract Largescale Development

Category: , Posted:10 Feb 2024 | 09:42 am The release of plans for a massive highway interchange in North Phuket is spurring development activity in the Mai Khao area. A Mueang Mai interchange on the road leading to Phuket International Airport on the island’s main North-South artery will also have a  direct connection to the East Coast spur highway 4027.  (CLICK to see […]
Read more

GOCO Hospitality Inks Deal With Singapore Temasek to Expanded Wellness Resorts in Thailand and Southeast Asia

Category: , Posted:07 Feb 2024 | 10:33 am Leading Bangkok-based wellness group GOCO has signed a deal with Singapore’s Temasek private equity group via The Fullerton Fund. The injection of funds into GOCO is reportedly ‘high eight figures’ and will fund expansion in Thailand and Southeast Asia into hospitality assets. Two acquisitions are expected to be announced in March by Founder and CEO […]
SiaJai logo

Thailand's Leading Homecare Marketplace