TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Sofitel Chain Opening Phi Phi Resort

Category: Hotels, Posted:26 May 2009 | 11:57 am

Krabi's Phi Phi island is set to see the opening of the 147 villa luxury 'A Gallery and Spa' which will be managed by French hotel chain ACCOR under its Sofitel portfolio. Set to open early 2010, the resort is located on 60 rai and reportedly has a project cost of THB 1.3 billion.
The Sofitel brand recently underwent a repositioning with Pullman being injected beneath the Sofitel tier. The stated ambition is to pursue a market luxury strategy for the premium brand that has seen the name come off many of the managed hotels which did not meet the criteria or rebranding's undertaken. In Bangkok as an example there were Sofitel branded properties which have now seen the name come off though still continue to be managed by the chain.
It's interesting to note that Phi Phi branding follows that of the soon to open Ritz Carlton in Krabi, where the name is 'Phulay Bay, A Ritz Carlton Reserve'. There are many in hotel marketing that feel in the case of ultra high end projects that a brand name in some cases may drag down rates to an institutional luxury level; while some Asian owners also have an agenda that management chains come and go and establishing their own identity is the best long term plan for a high value asset such as a hotel.

Other News

Read more

Phuket’s Russian Winter Market Airlift Surge

Category: Tourism, Posted:14 Aug 2022 | 19:39 pm Direct airlift between Moscow and Phuket will resume with flights starting from 30th October. National carrier Aeroflot will offer daily service. Currently,  most Russian travelers fly via the Middle East on Emirates, Qatar, or Etihad. Singapore Airlines previously flew direct to Moscow and connected travelers via a number of flights to Phuket, but suspended services […]
Read more

Global Experiential Hospitality Brand Selina Debuts In Southeast Asia

Category: Hotels, Posted:12 Aug 2022 | 18:12 pm One of the fastest-growing hospitality brands in the world Selina, has opened their first Southeast Asia property in Phuket, Thailand. The 52-key Selina Serenity Rawai Phuket is a conversion of what was previously an independently managed property, and prior to that had been operated by Outrigger Hotels and Resorts. Selina’s DNA is based on local […]
Read more

BDMS To Open Medical Wellness Facility At Laguna Phuket

Category: Real estate, Posted:12 Aug 2022 | 10:27 am The Greater Cherngtalay area in Phuket is set to see a new international-standard medical and wellness facility from leading Thai group BDMS (Bangkok Dusit Medical Services). Located in the middle of the integrated resort development of Laguna Phuket at Canal Village, the offering is targeted at both a growing local and expatriate population and overseas […]
SiaJai logo

Thailand's Leading Homecare Marketplace