Standard Launching New Brand Peri
Standard Hotels with its strategic ownership by Thai-group Sansiri is bringing a new brand to the market called Peri.
First off the blocks are conversions and upgrades of two Sansiri Escape hotels in Khao Yai and Hua Hin.
For its core brand Standard, two hotels are in the works in Bangkok and Singapore.
The Bangkok property is understood to be a conversion of an unopened property which has previous brand affiliations.