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Starbuck's Drop Logo Words, Hotels To Follow?

Category: Hotels, Posted:06 Feb 2011 | 06:00 am

Here it is version 4.0 of the new Starbucks has gone one color simple and kicked all the words of its iconic coffee cup logo.
Citing the transition the new mono icon will be more aligned with movement into emerging media and technology. Welcome to the golden age of Tweets and Facebooking.
Question is how long before the stair slow reacting hotel industry will take to catch the new wave of consumer friendly brand building.
Marshall McLuhan's time capsule phrase "the media is the message" which rolled out in 1964 could not be more relevant then today.

Other News

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Patong Hotel Conversion For Banyan Tree’s New HOMM Brand

Category: Hotels, Posted:12 Jan 2022 | 08:00 am The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand. Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels. The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM. Expect more announcements shortly on new Banyan Tree brands […]
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Three More Thailand Sandboxes Join Phuket On Tuesday

Category: Tourism, Posted:09 Jan 2022 | 20:33 pm The Thai government has added three more  Sandbox destinations along with Phuket for vaccinated international travelers. Effective on Tuesday 11th January 2022, Phang Nga (including Khao Lak), Krabi, and Surat Thai (Koh Samui, Koh Pha-ngan, and Ko Tao) will be open to Sandbox visitors. The current Sandbox restrictions mean a minimum of seven-night stays in […]
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Choice Brand For New Phuket Hotel

Category: Hotels, Posted:30 Dec 2021 | 09:37 am The new upscale Quality Resort and Spa Patong will open in early 2022. Quality is a brand under Choice Hotels International, and the property is operated under a master-franchise agreement with a third-party management group La Vie Hotels & Resorts. La Vie currently operates a number of hotels across Asia Pacific. With 88-rooms, the Quality […]