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Starbuck's Drop Logo Words, Hotels To Follow?

Category: Hotels, Posted:06 Feb 2011 | 06:00 am

Here it is version 4.0 of the new Starbucks has gone one color simple and kicked all the words of its iconic coffee cup logo.
Citing the transition the new mono icon will be more aligned with movement into emerging media and technology. Welcome to the golden age of Tweets and Facebooking.
Question is how long before the stair slow reacting hotel industry will take to catch the new wave of consumer friendly brand building.
Marshall McLuhan's time capsule phrase "the media is the message" which rolled out in 1964 could not be more relevant then today.

Other News

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Hotel White Label, Third Party Operator and Franchise Event

Category: Hotels, Posted:27 Oct 2020 | 08:55 am C9 Hotelworks and Delivering Asia Communications have organized a highly-relevant virtual event called “White Label Session – The Sequel, Insights into Hospitality Third-Party Operators and New Options for Hotel Owners”. The live webinar will be held on   Wednesday 4th November, 2:00 pm Bangkok Time | 3:00 pm Singapore/Hong Kong. Free registration is available HERE. A hospitality-focused virtual […]
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Phuket Airlift To Koh Samui Is Back

Category: Tourism, Posted:23 Oct 2020 | 16:26 pm Bangkok Airways has announced the return of flights between Phuket and Koh Samui. According to the Phuket News service commences Sunday, October 25th leaving Phuket at 12:20 pm and arriving in Samui at 1:15 pm. There will also be a resumption of flights between Phuket and Hat Yai between Phuket and U-Tapao (Pattaya). The return […]
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Khao Lak Hotel Supply Continues To Expand

Category: Hotels, Posted:22 Oct 2020 | 06:00 am Despite the downturn of Covid-19, hotel investment confidence in Khao Lak remains positive in the long term. One sign of this is a newbuild Pullman-branded Khao Lak Resort Is set to open on 1st December. The 253-key beachfront hotel and villa property features a design by Martin Palleros of Tierra Design.  Palleros is the architect […]