Starbucks Gets The Juice
Yes OJ Simpson still is languishing in a jail somewhere for his sins but global brand Starbucks are not taking on the juice.
A rollout of what has been christened Evolution Juice has already opened in the US.
Buzz words such as mixologists, handcrafted, vegan and super foods are key terms by the marketing gurus.
Margins look to be lower for the business unit, given the volatile cost of commodities.
Of course this comes from a group who got us to pay THB100 or more or a cup of coffee.