Starck-inspired yoo Move Into Hotel Management
High-profile hotel and residential firm yoo which touts names such as Philippe Starck, John Hitchcox, Kelly Hoppen and Jade Jagger is shifting into hospitality management.
Two brands have been rolled out which are tagged as yoo 2 and yoo Collection.
The hotel management team is being led by well known hotelier Marco Nihof.
First up for the group is the Aqua in Boracay Philippines which is in the final stages of construction.
For the design team the group is busy in Asia with notable projects including Miramoon in Hong Kong and The Beach Koh Samui.
Starck himself remains a chronic overachiever as he is also intent on developing his own Mama Shelter chain of hotels.