Starwood Embraces Andy Warhol
Artist Andy Warhol was one of the first creative types to embrace a collaborative ongoing lab with his Factory creating a global legacy.
Hotel group Starwood in their US main head office has model units for each of its multi-brands and a think lab set-up for both show and also in-house projects.
Another interesting case is budget brand Yotel who enlisted aircraft designers for their landmark New York property.
While here in Thailand Onyx Hospitality worked from the ground up with a prototype mid-tier Ozo offering prior to launch.