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Starwood Links Up With Lego

Category: Hotels, Posted:02 Aug 2015 | 06:00 am

A global alliance has been announced between Starwood's Le Meriden brand and Lego.
All children staying at the group's hotels up to age twelve will receive a free Lego toy.
A key driver of the initiative is Le Meridien's strategy to generate loyalty amongst traveling families.
Expect more global chains to follow the move, given the propensity of hotel group derivative behavior.

Other News

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Phuket Airlift To Koh Samui Is Back

Category: Tourism, Posted:23 Oct 2020 | 16:26 pm Bangkok Airways has announced the return of flights between Phuket and Koh Samui. According to the Phuket News service commences Sunday, October 25th leaving Phuket at 12:20 pm and arriving in Samui at 1:15 pm. There will also be a resumption of flights between Phuket and Hat Yai between Phuket and U-Tapao (Pattaya). The return […]
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Khao Lak Hotel Supply Continues To Expand

Category: Hotels, Posted:22 Oct 2020 | 06:00 am Despite the downturn of Covid-19, hotel investment confidence in Khao Lak remains positive in the long term. One sign of this is a newbuild Pullman-branded Khao Lak Resort Is set to open on 1st December. The 253-key beachfront hotel and villa property features a design by Martin Palleros of Tierra Design.  Palleros is the architect […]
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Minor’s Bill Heinecke Speaks Out About Chinese Return

Category: Hotels, Posted:21 Oct 2020 | 11:40 am We had a candid conversation a few days ago with Minor International’s Founder and Chairman Bill Heinecke about Thai tourism. Two key takeaways from the conversation were: The Asian financial crisis of 1997 was a walk in the park compared to the damage to the Thai economy during Covid-19. Thailand must find a way to […]