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Starwood Links Up With Lego

Category: Hotels, Posted:02 Aug 2015 | 06:00 am

A global alliance has been announced between Starwood's Le Meriden brand and Lego.
All children staying at the group's hotels up to age twelve will receive a free Lego toy.
A key driver of the initiative is Le Meridien's strategy to generate loyalty amongst traveling families.
Expect more global chains to follow the move, given the propensity of hotel group derivative behavior.

Other News

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Explorar Brand Spurs Expansion With Koh Samui and Koh Pha-ngan Acquisitions

Category: Hotels, Posted:19 Jun 2022 | 09:22 am Boutique hotel group Pavilion’s experience-focused spin-off Explorar Hotels and Resorts has expanded its growing footprint by acquiring a 125-key resort in Bophut, Koh Samui, and 75-key property in Koh Pha-ngan. Both resorts were previously owned and operated under ‘The Coast’ tagline. The two will be conversions and join an upcoming resort in El Nido, Palawan. […]
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Thailand’s Traveler Restrictions Set to Roll Back 1st July

Category: Hotels|Tourism, Posted:18 Jun 2022 | 09:14 am The wait is over for Thailand’s battered hotel and tourism sectors, with an announcement by the government that the cumbersome Thailand Pass process will be removed by 1st July. Travelers to the Kingdom will no longer be subjected to the online application and approval process. Another restriction for tourists is the Covid-19 USD10,000 insurance requirement, […]
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Thai Group CPN Investing Into 37 New Hotels

Category: Hotels, Posted:12 Jun 2022 | 15:46 pm Thailand’s listed CPN Group (Central Pattana PCL) is set to inject USD288 million into 37 new hotels across Thailand. CPN’s reported strategy is to include hotel components in every new mixed-use retail project across the country. The investment is being targeted into three tiers of hotel assets. The first is a new budget chain Go!. […]
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