Starwood's Green Hotel Brand
Global hospitality chain Starwood has continued to evolve Element by Westin as leading CSR accommodation proponent.
From recycled carpets, low carbon paint to other initiatives the offering is targeted at a very specific demographic.
Surprisingly as the rest of the world continues to place growing emphases on green hotel initiatives, Asia continues to be slow to react.
There remains a very limited bandwidth of green specific hotel brands in the Asia and one good example of placing commercial concerns over those of an eco mindset is Starwood's changing course for the one brand that had been expected to be a major player in the sector.