Thai Hotel Group To Debut New Brand in Samui
Thailand S Hotels & Resorts (Singha Group) is launching a new lifestyle midscale brand Nabor (meaning neighborhood).
First off the blocks is an owned property in Samui’s Bophut area, that will open next April.
This is the second brand, with SAii being the first for the hospitality group that has 39 hotels globally.
Expect more rebranding news for the group’s hotel portfolio soon.