Thai Smiles Shifts From Domestic To Regional Focus
Thai Airways International have made public a strategy shift for their new upstart airline Thai Smile.
In a departure from initial plans which focused on domestic routes via Bangkok, the carrier will place an emphasis on regional destinations such as India, China and other SE Asian countries within three to four hours flying time.
One driving factor looks to be on the heels of an larger shareholding in Nok Air which is firmly entrenched in a Thailand network of flights.
Viewing the proposition from the outside, the move makes sense given the increasingly competitive low cost carrier (LCC ) sector, so Thai Smile look to position in the midscale segment.
Expectations are for the airline to come on line by the middle part of this year.