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Thailand's Centara Hotels Moves into Budget Segment

Category: Hotels, Posted:08 Mar 2009 | 16:06 pm

Looking to diversify into the highly profitable limited service low cost budget area the Central groups hotel arm Centara have announced they are entering a joint venture arrangement with an international overseas operator. Using a development strategy of diversifying their portfolio with some owned and other pure management contract arrangements the chain is targeting a growth of 20 properties located in key domestic markets.
The last year has seen a phenomenal growth of ACCOR's IBIS brand though out the country and key competitor Holiday Inn Express currently has a number of projects under development. Other international brands such as Carlson's Park Plaza and Hiltons Hampton Inn have been aggressively targeting regional expansion with similar operating models.
Low cost or budget travel brands are on the rise here given the success of such LCC's (low cost airline carriers) AirAsia, Tiger and Jetstar offering no frills services at competitive pricing. Pricing points for IBIS products are in the THB 1,000 – 2,000 baht level and focus on internet based reservations.

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Direct International Flight For Koh Samui Coming

Category: Tourism, Posted:27 Jul 2021 | 11:29 am Koh Samui is set for the resumption of international flights from Singapore on the 1st of August. Under the Samui Plus program and expecting increased demand, Bangkok Airways is taking this first step for the direct overseas service. The initial stage is three flights a week on Monday, Thursday and Sunday. Meanwhile in the Phuket […]
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Thailand Property Takes Urban Flight As Lifestyle Takes Over

Category: Real estate, Posted:26 Jul 2021 | 06:00 am Thailand’s resort real estate markets have experienced a dramatic reset in buyer profiles over the past eighteen months of the pandemic. A strong wave of domestic demand has seen Thais flocking to the country’s leisure destinations and snapping up holiday or second homes. According to new data released by Thai property portal FazWaz, the popular […]
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Just Another Sunday – Catch-Up

Category: Tourism, Posted:25 Jul 2021 | 15:08 pm It’s a great day to catch up on last week’s video sessions. Check out a replay of the special Business Insider Thailand Resort Property online event.  We also talk to a leading Thai developer on rewriting the map in Northwest Phuket, where a second resort-styled CBD is emerging and finally more on the ongoing Sandbox. […]