TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Thailand's Centara Hotels Moves into Budget Segment

Category: Hotels, Posted:08 Mar 2009 | 16:06 pm

Looking to diversify into the highly profitable limited service low cost budget area the Central groups hotel arm Centara have announced they are entering a joint venture arrangement with an international overseas operator. Using a development strategy of diversifying their portfolio with some owned and other pure management contract arrangements the chain is targeting a growth of 20 properties located in key domestic markets.
The last year has seen a phenomenal growth of ACCOR's IBIS brand though out the country and key competitor Holiday Inn Express currently has a number of projects under development. Other international brands such as Carlson's Park Plaza and Hiltons Hampton Inn have been aggressively targeting regional expansion with similar operating models.
Low cost or budget travel brands are on the rise here given the success of such LCC's (low cost airline carriers) AirAsia, Tiger and Jetstar offering no frills services at competitive pricing. Pricing points for IBIS products are in the THB 1,000 – 2,000 baht level and focus on internet based reservations.

Other News

Read more

Phuket’s World Class Creative Mad Metal Men

Category: Tourism, Posted:15 Jan 2021 | 09:15 am The Underwood Art Factory with its crazy, cool, innovative metal sculptures and fabrication is one of the island’s best global exports to some of the leading design hotels around the globe. Founder John Underwood’s long-term work with renowned design guru Bill Bensley has seen his work showcased in countless iconic locations and properties. The Underwood […]
Read more

Travel Between Bangkok and Phuket Without Quarantine Allowed

Category: Tourism, Posted:13 Jan 2021 | 10:40 am There is currently a lot of confusion on whether travel between Phuket and Bangkok is allowed, and whether a 14-day quarantine is required. The Phuket Covid-19 Information Centre have posted in Thai language only that temporary visitation is allowed (not more than 14 days). Those coming from the maximum controlled areas, high-risk areas and four […]
Read more

Is A Forced Closure Order For Phuket Hotels Needed?

Category: Hotels, Posted:10 Jan 2021 | 18:18 pm On Saturday 9th January a new order from the Phuket governor that requires a 14-day quarantine for arrivals from Thailand’s ‘red zone’ areas has thrust the island’s hotel and tourism sector into unknown territory. The impact over the past week, post-New Year on travel to the island has methodically ground down airlift to the point […]