TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Top 5 Phuket Hotel Trends For 2019 And Beyond

Category: Hotels, Posted:10 Mar 2019 | 06:00 am

Moving through high season in 2019, hoteliers are starting to look for strategies for the year in order to not be reliant only on volatile mass markets. The following is C9 Hotelworks read on key trends for the year. 

  1. Pressure On Demand – Good Hotels Perform, Others Left Out

Diving into the numbers the reality is that demonstrated hotel performance is not dependent on macro tourism  metrics alone but brand, location, and management play a key role in the battle of the haves and the have nots.

  1. Increased Regional Competition For Mainland Chinese

An onslaught of other Asian destinations are targeting Chinese travelers and putting up incentives like visa-free entry. Brand Thailand is not alone it is quest for numbers.

  1. Rising Rate Volatility As Hotels Fight For Market Share

Phuket over the past few years has successfully managed to cash in when the going was good, and drive higher rates during periods of high demand. With a China slowdown, appreciation of the Thai baht and growing competition, rates are likely to be under attack in the foreseeable future.

  1. Accumulating Pipeline Set To Continue Unabated

With surging land prices in Bangkok and other key Asian CBD areas, developers are adjusting their return outlook and continue to either transact properties in Phuket or undertake greenfield developments. A second factor is property development groups looking to mitigate risk in a challenged real estate sector and look at recurring cash flow investment models.

  1. Niche Products Emerging, Can Buck Macro Trends

No two hotels are created equal and changing travel preferences in terms of properties that offer unique design, best in class wellness offerings or other key demand generators are hitting numbers far ahead of their competitive set. 

To download C9 Hotelworks Phuket Hotel Market Update CLICK

Other News

Read more

Banyan Tree Phuket Launching New Oceanview Branded Residences

Category: Real estate, Posted:10 Nov 2022 | 12:20 pm Phuket’s Banyan Tree is rolling out two new products under their Grand Residences estate. Ten premium oceanview villas are priced in the THB100-150 million range and 40 seaview condominiums with median pricing of THB85 million. Located within the Laguna Phuket integrated destination resort, the group is expected to bring more real estate products to the […]
Read more

Mind the Gap – Keep People Inspired Event in November

Category: Hotels|Tourism, Posted:22 Oct 2022 | 08:50 am Keep People Inspired (KPI) is the second in a series of Mind the Gap Learning events. The focus of the event is on inclusiveness in hospitality, spanning Phuket’s hotels, tourism and service industries. Inclusiveness is a key element of businesses that rely heavily on human resources and is in effect all about people, whether they […]
Read more

Japanese Luxury Brand Hoshinoya Heads To Niseko

Category: Hotels|Real estate, Posted:14 Oct 2022 | 17:42 pm Leading Japanese hotel operator Hoshino has inked a deal for a luxury resort in Niseko with developer Zekkei Properties. Located in a prime ski-in and ski-out location in Upper Hirafu Village, the 62-unit hotel and residence property will be named Hoshinoya Lodge Niseko. With one of Hirafu’s best locations, the site was formerly occupied by […]
SiaJai logo

Thailand's Leading Homecare Marketplace