TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Top 5 Phuket Hotel Trends For 2019 And Beyond

Category: Hotels, Posted:10 Mar 2019 | 06:00 am

Moving through high season in 2019, hoteliers are starting to look for strategies for the year in order to not be reliant only on volatile mass markets. The following is C9 Hotelworks read on key trends for the year. 

  1. Pressure On Demand – Good Hotels Perform, Others Left Out

Diving into the numbers the reality is that demonstrated hotel performance is not dependent on macro tourism  metrics alone but brand, location, and management play a key role in the battle of the haves and the have nots.

  1. Increased Regional Competition For Mainland Chinese

An onslaught of other Asian destinations are targeting Chinese travelers and putting up incentives like visa-free entry. Brand Thailand is not alone it is quest for numbers.

  1. Rising Rate Volatility As Hotels Fight For Market Share

Phuket over the past few years has successfully managed to cash in when the going was good, and drive higher rates during periods of high demand. With a China slowdown, appreciation of the Thai baht and growing competition, rates are likely to be under attack in the foreseeable future.

  1. Accumulating Pipeline Set To Continue Unabated

With surging land prices in Bangkok and other key Asian CBD areas, developers are adjusting their return outlook and continue to either transact properties in Phuket or undertake greenfield developments. A second factor is property development groups looking to mitigate risk in a challenged real estate sector and look at recurring cash flow investment models.

  1. Niche Products Emerging, Can Buck Macro Trends

No two hotels are created equal and changing travel preferences in terms of properties that offer unique design, best in class wellness offerings or other key demand generators are hitting numbers far ahead of their competitive set. 

To download C9 Hotelworks Phuket Hotel Market Update CLICK

Other News

Read more

Global Experiential Hospitality Brand Selina Debuts In Southeast Asia

Category: Hotels, Posted:12 Aug 2022 | 18:12 pm One of the fastest-growing hospitality brands in the world Selina, has opened their first Southeast Asia property in Phuket, Thailand. The 52-key Selina Serenity Rawai Phuket is a conversion of what was previously an independently managed property, and prior to that had been operated by Outrigger Hotels and Resorts. Selina’s DNA is based on local […]
Read more

BDMS To Open Medical Wellness Facility At Laguna Phuket

Category: Real estate, Posted:12 Aug 2022 | 10:27 am The Greater Cherngtalay area in Phuket is set to see a new international-standard medical and wellness facility from leading Thai group BDMS (Bangkok Dusit Medical Services). Located in the middle of the integrated resort development of Laguna Phuket at Canal Village, the offering is targeted at both a growing local and expatriate population and overseas […]
Read more

Explorar Brand Spurs Expansion With Koh Samui and Koh Pha-ngan Acquisitions

Category: Hotels, Posted:19 Jun 2022 | 09:22 am Boutique hotel group Pavilion’s experience-focused spin-off Explorar Hotels and Resorts has expanded its growing footprint by acquiring a 125-key resort in Bophut, Koh Samui, and 75-key property in Koh Pha-ngan. Both resorts were previously owned and operated under ‘The Coast’ tagline. The two will be conversions and join an upcoming resort in El Nido, Palawan. […]
SiaJai logo

Thailand's Leading Homecare Marketplace