TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

TOURISM MARKETING 101 Third-Age Tourism

Category: Tourism, Posted:27 Oct 2010 | 06:00 am

Forget the new age quandary of I'm ok , are you ok? Just wait for me to pick up my yoga mat, find some vegan food and check my chakra. Or of course the Middle Age(s) which saw the crusaders traipsing around, more than a few varieties of religious concepts and a very short life span.
Today people are living long, planes going to and fro as we know with 'everyone can fly'. Overanxious advertising executives share a common mantra which is the need to identify even the minutest set of footprints into a market segment.
Yes we have third-age tourism, which basically a nice word for old folk or perhaps the more appropriate 'senior' category of travelers on the go.
Viewing projections for global aging the market is set to continue to grow in leaps and bounds and often times we also have a merging of the tribes which lends itself to the term – 'multi-generational travel'.
For the west who needs a phase this isn't exactly big news say for the Chinese who have been traveling with mom and dad, kids, grandpa's and grandma's for decades.
Perhaps things were easier in the 50's when hipsters could coin phases like 'rat pack'.

Other News

Read more

Vietnam Tourism Voices  – The Tiger Roars Back

Category: Tourism, Posted:24 Sep 2021 | 13:40 pm Next Tuesday join C9 Hotelworks and Delivering Asia Communications for an in-depth look at Vietnam’s return of the international marketplace. Vietnam’s tourism and hotel market is focused an upcoming ‘Sandbox-style’ reopening for international travel. With the Vietnamese resort island of Phu Quoc taking center stage in a proof of concept, the hospitality industry in this […]
Read more

Manic Monday. No Rain, No Rainbows

Category: Tourism, Posted:20 Sep 2021 | 14:24 pm Rainy days and Mondays are no reason to get down. We have three new Thai Road Trip episodes from C9 Hotelworks and our friends at Delivering Asia Communications for you. Have a seat, throw the umbrella out the window and take a look now. INSIDE STORY Bill Heinecke’s Phuket Resort Home Phuket Hotel Insight – […]
Read more

After The Sandbox – Phuket Hotels Ask What’s Next?

Category: Hotels, Posted:16 Sep 2021 | 09:37 am The resort island of Phuket’s proof of concept Sandbox advantage looks to dramatically change come October. Since the first of July island hotels have experienced considerably higher occupancy levels and much-needed revenue from international arrivals. This has been Sandbox generated, and travelers, not necessarily tourists. Bangkokians fleeing the red zone situation have also aided in […]