TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

TOURISM MARKETING 101 Third-Age Tourism

Category: Tourism, Posted:27 Oct 2010 | 06:00 am

Forget the new age quandary of I'm ok , are you ok? Just wait for me to pick up my yoga mat, find some vegan food and check my chakra. Or of course the Middle Age(s) which saw the crusaders traipsing around, more than a few varieties of religious concepts and a very short life span.
Today people are living long, planes going to and fro as we know with 'everyone can fly'. Overanxious advertising executives share a common mantra which is the need to identify even the minutest set of footprints into a market segment.
Yes we have third-age tourism, which basically a nice word for old folk or perhaps the more appropriate 'senior' category of travelers on the go.
Viewing projections for global aging the market is set to continue to grow in leaps and bounds and often times we also have a merging of the tribes which lends itself to the term – 'multi-generational travel'.
For the west who needs a phase this isn't exactly big news say for the Chinese who have been traveling with mom and dad, kids, grandpa's and grandma's for decades.
Perhaps things were easier in the 50's when hipsters could coin phases like 'rat pack'.

Other News

Read more

Minor’s Bill Heinecke Speaks Out About Chinese Return

Category: Hotels, Posted:21 Oct 2020 | 11:40 am We had a candid conversation a few days ago with Minor International’s Founder and Chairman Bill Heinecke about Thai tourism. Two key takeaways from the conversation were: The Asian financial crisis of 1997 was a walk in the park compared to the damage to the Thai economy during Covid-19. Thailand must find a way to […]
Read more

Asia’s Largest Hotel Investment Conference Next Week

Category: , Posted:16 Oct 2020 | 15:28 pm HICAP, Asia’s biggest hotel investment event of the year is set for next week in a 3-day virtual format. Scheduled for 21st to 23rd October, this is the first year the conference will be live online and not in person, in Hong Kong. C9 Hotelworks Bill Barnett will be moderating a special Thailand panel of […]
Read more

Funkytown – Inside the Cultural Melting Pot

Category: Tourism, Posted:14 Oct 2020 | 09:24 am Join C9 Hotelworks and Delivering Asia Communications on Tuesday 20th October, 2:00 pm Bangkok | 3:00 pm Singapore/Hong Kong for a special one-hour virtual event about the latest trends  in urban Bangkok and the latest from Phuket Town. Registration is free here. Ready, steady, go, straight down the urban rabbit hole of funkytown. Tripping down […]