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Legacy hotel brand Travelodge has entered into a joint venture with Thailand's Absolute Hotel Services.
Targeting the Kingdom will be the core Travelodge brand along with Nano, One and Skype all tagged under the by Travelodge moniker.
Absolute has two key operating brands U and Eastin so the move is expected to add momentum to the group.
The hospitality firm is lead by Jonathan Wigley.