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Vietnam's Battle Of The Bean

Author: Bill Barnett. Category: Tourism. Posted: 6th Feb 2013

An American coffee titan's maiden voyage to Vietnam looks to be hotly contested.

It's well known that Vietnamese who are strong consumers of the dark liquid love it black and strong.

Will Starbuck's lifestyle and brand be able to battle out fickle local taste buds?

Hanoi will be the first test case of the brand, with more expected to follow.

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